Have a business, but not a lot of money to invest in promoting your small business? Don’t worry — there are many ways to market your business without breaking the bank. Below you will find 5 low-cost Internet marketing ideas for your small business.
1. Publish Great Content
Oftentimes businesses make the mistake of writing only for the search engines and forget about the people who are actually going to read their content. In other words, it’s all right to optimize your content for robots, but just make sure that it’s something your audience can read and find value in as well.
By creating and delivering valuable and related content, it gives you the potential to obtain an influx of traffic plus you stand to gain a steady flow of regular patrons to your business. increase the likelihood of consumer drive traffic to your website and increase customer acquisition.
Some great content marketing pieces include white papers, e-Books, blog posts, videos, etc.
2. Email Marketing
Email marketing is one of the many forms of connecting with your new audience and letting them know more about your company, as well as maintain relationships with your existing customers.
Businesses can gain new prospects by offering a bonus content piece for subscribing (e.g., get your free eBook detailing how to market your business using Pinterest). Slowly nurture your subscribers via email in anticipation of them becoming paying purchasers of your products and/or services.
You can start an email campaign with a free email marketing service like MailChimp (it’s free for the first 500 email addresses).
3. Social Network
Create business accounts and participate in the big social media sites such as Facebook, Twitter, LinkedIn, and so on. If your business is image-oriented don’t forget about Instagram and Snapchat as well.
There are many benefits for small businesses when it comes to social media. You are able to connect with new customers outside of your geographic location, promote your company’s current and upcoming events, plus authenticate your business’s trustworthiness, for example.
4. Repurpose Your Content
Repurpose your existing content into new creations. For example, turn a webinar into a video tutorial. According to statistics, there are more than a billion users on YouTube and hundreds of hours of video are uploaded every minute. That equates to 18,000 minutes of video every day.
Uploading your own content or sharing with others through links, are also good repurposing strategies to help keep your brand before your audience and on their mind. You should even consider looking into video advertisements. The possibilities are many!
5. Participate in forums and groups
Forums and groups such as Google+, Facebook, Reddit, and Quora are just a few forums where you could join in and get to know others as well as find out what people are interested in. This in turn gives you an opportunity to give your input to solve problems, build trust, and make people aware of your small business which eventually has the potential to drive traffic to your website (by providing a link to your website or blog).
This is not an exhaustive list of economical advertising suggestions. If you can think of other low-cost Internet marketing ideas for small businesses, please be sure to add them in the comments section below.