North Vancouver’s leading custom home builder partners with digital marketing agency Solocube Creative to build a high-performance website and launch a full-scale marketing strategy—resulting in increased traffic, top search engine rankings, and powerful lead generation.
A Shared Vision for Excellence in Craftsmanship and Communication
When Sprucehill Homes, a premier custom home builder in North Vancouver, approached Solocube Creative in 2024, they were seeking more than a website—they were looking for a digital foundation that could grow with their business, engage their ideal clientele, and reflect their commitment to craftsmanship, transparency, and community.
With close to 20 years of experience in residential construction and renovations, Sprucehill Homes has become known across the Greater Vancouver area for building exceptional homes with integrity and innovation.
Their projects span from luxury custom home builds to home renovations, home additions, and interior design—each executed with meticulous attention to detail and a deep respect for client vision.
Recognizing the need to evolve their digital footprint, Sprucehill partnered with Solocube Creative, a Vancouver-based digital marketing agency founded in 2003, known for its expertise in helping home service brands grow online.
A Website Designed to Perform—and to Tell a Story
Crafting an Engaging User Experience
Launched in early September 2024, the new Sprucehill Homes website (www.sprucehill.ca) does more than showcase beautiful homes. It serves as a multi-functional platform built for lead generation, education, and brand elevation.
Key Features of the New Website:
- Modern, Mobile-Friendly Design: Optimized for seamless browsing on all devices.
- High-Impact Visual Portfolio: A gallery-style display of Sprucehill’s custom builds and renovations.
- Moving Calculator Tool: An interactive feature to help users plan logistics.
- Educational Blog Hub: Featuring tips, insights, and behind-the-scenes stories for homeowners and renovation clients.
- Speed & SEO Optimized: Fast load times, clean code, and search-engine-ready content.
The site’s design emphasizes trust, sophistication, and usability—offering prospective clients a frictionless way to explore services, view past work, and request consultations.
Beyond the Launch: A Full-Service Marketing Partnership
Driving Real-World Results with Targeted Digital Strategies
Sprucehill’s website was just the beginning. As part of an ongoing partnership, Solocube Creative developed and implemented a comprehensive digital marketing strategy, tailored specifically to the needs of a growing construction and renovation company in a competitive market.
Marketing Services Delivered:
Search Engine Optimization (SEO)
Solocube executed an in-depth SEO strategy that quickly propelled Sprucehill to the top of Google search rankings for critical keywords such as:
- Custom home builder North Vancouver
- Home additions Vancouver
- Home renovation contractors BC
This strategic visibility has dramatically increased organic traffic and qualified leads.
Through highly targeted Google Ads and PPC management, Solocube generated traffic from homeowners actively searching for custom building and renovation services. Ads were optimized to highlight key offerings and drive conversions.
Sprucehill’s social media presence across platforms like Facebook, Instagram, TikTok and YouTube was revitalized with regular content, video strategy, and engagement monitoring. The YouTube channel, in particular, is growing into a powerful tool for visual storytelling.
YouTube Channel Management & Video Content Strategy
One of the most impactful components of Sprucehill’s digital growth has been Solocube’s dedicated YouTube channel management. Recognizing the platform’s power for discovery and trust-building, Solocube launched a comprehensive strategy to grow Sprucehill Homes’ YouTube presence as a key educational and branding tool.
Key services delivered include:
- Daily Video Publishing: Including both long-form content and high-engagement YouTube Shorts.
- Content Topic Planning & Scripting: Thoughtfully researched topics aligned with industry trends and homeowner interests.
- YouTube SEO: Optimized titles, descriptions, tags, and thumbnails to improve search visibility and video performance.
- Channel Branding & Strategy: Visual cohesion, playlists, and content structure designed to reflect Sprucehill’s high-end image and streamline viewer journeys.
This consistent and intentional video presence has positioned Sprucehill Homes not only as a builder but also as a trusted voice in the home improvement and renovation conversation—helping them connect with a wider audience and generate leads directly from video content.
Solocube manages a strategic blog calendar covering topics like renovation tips, project spotlights, and design inspiration—designed to inform, engage, and build SEO authority over time.
Website Maintenance & Consulting
From backend security to ongoing site optimization, Solocube ensures Sprucehill’s website remains fast, secure, and up-to-date. Regular strategy sessions help the Sprucehill team explore new opportunities and stay ahead of market trends.
A Partnership Built on Trust, Vision, and Innovation
“Partnering with Sprucehill Homes has been incredibly rewarding,” says Ivan Dancourt, Marketing Director at Solocube Creative.
“Their openness to innovation and commitment to excellence made it easy to build a collaborative and forward-thinking marketing approach. We’re proud to help them connect with more clients and tell their story online.”
Sprucehill’s founder, Erik Jensen, has led the company with a clear vision: to build better homes and better communities. His leadership and openness to new marketing strategies have allowed this partnership to flourish, setting a new standard for how home builders can harness digital tools to grow their business.
“We’ve been working with Solocube for over a year now, and let me tell you — it’s been night and day compared to our previous experience.
Before Ivan came onboard, we partnered with another agency for website development, SEO, Google Ads, and social media management. The results? Limited success (and that’s putting it politely).
When we first considered Ivan’s services, his pricing was higher than the other option we went with… big mistake.
Since working with Solocube, Ivan has constantly pushed us to level up our marketing and provided valuable insights into how we present our work to clients. The new site took a few months to build and get rolling, but once it did, the leads started pouring in. Ivan is always ready to tweak things, listens to feedback like a pro, and keeps things moving forward.
If you want a marketing partner who actually delivers and makes your company stand out, I can’t recommend Solocube enough.”
– Erik Jensen, Founder & CEO of Sprucehill Homes
The Results So Far—and What’s Next
Since the site’s launch, Sprucehill has experienced:
- Significant increases in website traffic
- Growth in high-quality leads and consultation requests
- Stronger brand visibility across Vancouver and the Lower Mainland
- Top-tier rankings for competitive search terms
And this is just the beginning.
For Home Builders and Renovators Looking to Grow—Solocube is Ready
The story of Sprucehill Homes is a powerful example of what happens when a top-tier home builder partners with a digital marketing agency that understands the industry. Solocube Creative is now extending this expertise to other custom builders, renovators, and design-build firms looking to elevate their digital presence.
Want to Build Your Brand Online Like Sprucehill?
? Visit Sprucehill Homes: www.sprucehill.ca
? Discover Solocube Creative’s Services: www.solocube.com
If you're a home builder, renovator, or construction company ready to scale your brand and attract more of the right clients, let Solocube Creative help you lay the digital foundation.