Web Design for Paris Service Group

Project Snapshot

When Paris Service Group decided to modernize its online presence, they turned to Solocube Creative for a turnkey solution: strategy, design, copy, and SEO—all under one roof.

Goals

1. Position PSG as “Vancouver’s Most Trusted” one-stop shop for plumbing, heating & AC.

2. Generate more booked calls through clear CTAs, lightning-fast page speed, and local-SEO-optimized service area pages.

3. Showcase authority with educational blog content, 5-star reviews, and financing options.

Our Approach

• Information Architecture & UX
  We mapped the customer journey around three core service pillars—Heating, Cooling, Plumbing—making it easy to self-filter by need or emergency level.

• Custom WordPress Build
  Built on a lightweight theme with FSE (Full Site Editing) for effortless in-house updates. Global style tokens keep branding consistent across every screen size.

• Conversion-Focused Copywriting
  30+ pages of original content written in a friendly, expert voice that balances homeowner peace-of-mind with technical credibility.

• Full-Stack SEO

  • Keyword research for 14 high-intent service + city combos

  • Local schema & FAQ markup

  • Internal-link silos and XML sitemap tuning

  • Core Web Vitals optimizations (LCP < 1.8 s on mobile)

Highlights

• Dynamic Service-Area Hub that automatically pulls in micro-schema for each neighborhood, boosting local map pack visibility.

• Interactive Financing Calculator embedded via short-code to increase “Book Now, Pay Later” inquiries.

• Review Carousel pulling live Google reviews via API to reinforce social proof in real time.

Early Results (first 90 days post-launch)

• +64 % organic sessions

• +42 % click-to-call conversions

• Keywords for “plumber Vancouver” & “furnace repair Vancouver” moved from page 3 to page 1.

Services Delivered

• Discovery & Strategy Workshop

• Brand Messaging Framework

• UI/UX Design & Prototyping

• WordPress Development + QA

• SEO Setup & On-Page Optimization

• Ongoing Care & Performance Monitoring

Need a growth-ready website that sells your services around the clock?
Let’s talk about how Solocube can do the same for your business.