Web Design & Marketing for Sprucehill Homes

Sprucehill Homes — Custom Website Design for Home Builders & Full-Funnel Marketing

Project Snapshot

• Client: Sprucehill Homes
• Industry: Custom home building, major renovations, additions, interior design
• Location: North Vancouver, BC (serving the Lower Mainland)
• Engagement: Custom website design for home builders + ongoing home builder marketing
• Launch: Early September 2024
• Agency: Solocube Creative (est. 2003)

The Challenge

Sprucehill Homes is a trusted, craftsmanship-first builder with a deep portfolio—but their previous web presence didn’t fully reflect the quality of their work or the breadth of their services. The site underperformed in:

• Lead generation: Friction in the user journey and weak conversion points.
• Content depth: Limited resources for homeowners researching renovations, additions, and custom builds.
• Search visibility: Inconsistent SEO foundations in a highly competitive Vancouver market.
• Storytelling: Portfolio and process weren’t clearly connecting to client pain points and outcomes.
• Scalability: The platform needed to support ongoing marketing, video content, and regular publishing.

Goal: Build a high-performance digital foundation that pairs custom website design for home builders with a full-funnel marketing strategy to increase qualified leads, search visibility, and brand authority.

The Strategy

We approached this as a design-build project for the web—combining UX, SEO, content, and performance as one integrated blueprint.

1) Website UX & IA (Information Architecture)

• Mapped a research-to-inquiry journey for homeowners (Custom Homes → Renovations → Additions → Interior Design → Portfolio → About → Contact).
• Clear service pages addressing common questions, budgets, timelines, and expectations.
• Built trust with process pages, testimonials, and project spotlights.

2) Visual Design for Premium Craftsmanship

• Clean, mobile-first design optimized for large imagery and project details.
• Gallery-style Portfolio with filters for custom builds, renovations, additions, and interiors.
• On-brand typography and layout that echoes Sprucehill’s meticulous craft.

3) Performance & Accessibility

• Fast-loading pages, image optimization, and best practices for Core Web Vitals.
• Accessibility-minded design to ensure an inclusive, frictionless experience.

4) Content System & Blog

• Editorial plan to educate buyers with how-to guides, renovation checklists, design inspiration, and project deep-dives.
• Structured content designed to support home builder marketing and evergreen SEO.

5) SEO Foundation for Local Growth

• Keyword targeting for North Vancouver and surrounding areas (custom home builder, home additions, home renovations).
• Technical SEO (semantic headings, schema, internal linking) and location pages to capture regional demand.
• On-page optimization for “custom website design for home builders”, “home renovation marketing”, and related intent.

6) Conversion Architecture

• Clear CTAs across the site: Request a Consultation, Start a Project, View Portfolio.
• Micro-conversions: newsletter signups, guide downloads, and contact prompts on service pages.
• Tracking for form submissions and lead sources to align marketing with pipeline.

7) Feature Enhancements

• Moving Calculator: practical tool that adds utility and time-on-site.
• Mobile-first navigation and sticky CTAs to keep actions always within reach.

Full-Funnel Marketing (Post-Launch)

Sprucehill’s website is the hub. We built (and continue to build) the spokes:

SEO & Content Marketing

• Topic clusters around custom homes, additions, kitchens, bathrooms, basements, and design-build.
• Consistent publishing cadence; content briefs and on-page SEO to grow topical authority.

PPC & Paid Media

• Google Ads campaigns targeting bottom-of-funnel service intent.
• Facebook Ads for remarketing and demand generation.

YouTube Channel Management (Standalone Service)

• Daily publishing of long-form videos and YouTube Shorts.
• YouTube SEO (titles, descriptions, tags, thumbnails, playlists).
• Topic research, outlines, and content writing to educate homeowners and showcase expertise.
• Channel branding and structure that turn viewers into site visitors and inquiries.

Social Media & Ongoing Optimization

• Consistent brand storytelling across platforms.
• Continuous CRO testing and landing page improvements.
• Website maintenance and security to keep performance high and publishing seamless.

The Solution in Action

• A conversion-focused, mobile-first website that mirrors the quality of Sprucehill’s builds.
• A content engine that answers real homeowner questions and fuels organic growth.
• A search strategy that positions Sprucehill at the top for competitive local terms.
• A video ecosystem on YouTube that compounds reach, trust, and lead flow.

Impact (to Date)

• Higher-quality inquiries from target service areas across the Lower Mainland.
• Growth in organic traffic aligned with priority keywords (custom home builder, home additions, home renovations).
• Stronger brand visibility through consistent blogging, PPC, and daily YouTube output.
  (Specific metrics available on request.)

Services Delivered

• Custom Website Design for Home Builders (UX/UI, IA, responsive design)
• Web Development & Performance Optimization
• SEO & Content Strategy (local SEO, schema, on-page, editorial calendar)
• Content Marketing & Blogging
• PPC / Google Ads & Facebook Ads
• YouTube Channel Management (daily long-form & Shorts, YouTube SEO, topics, scripts)
• Social Media Management
• Website Maintenance & Support
• Marketing Strategy & Consulting