How Solocube Creative Transformed M&T Air Conditioning's Digital Presence

M&T Air Conditioning, a Vancouver-based commercial HVAC company with over 40 years of industry experience, faced a critical challenge: their outdated website was failing to generate leads in an increasingly digital marketplace.

Results

+45% Conversion Rate

+60% Organic Search Traffic

Top 3 Google Rankings

Consistent Lead Generation

Partnering with Solocube Creative in 2020, M&T underwent a complete digital transformation that repositioned them as Vancouver's leading commercial HVAC provider. Through a strategically designed, SEO-optimized website featuring advanced lead generation capabilities, M&T experienced a significant influx of new customers and established themselves as the definitive market leader in their industry.

044 research e1641766419758 - M&T Air Conditioning

Audit & Research

Identifying the keywords you’re already ranking for near the top of Google will get your site higher on search engine rankings. This is quicker than starting from scratch and can result in an increase of traffic jumps, rather than waiting long periods of time.

Advanced Keyword Research

We identify all key search terms possible then we'll rank them by volume, competitiveness, and relevance to your type of business. We research extensively, using professional tools to help us find targeted keywords for your website.

On-Page Optimization

Once we optimize your website, you can expect a quick improvement in performance and traffic. Our research will help define the keywords that are most relevant to what users search for on Google, we then use this information to optimize your website so that it can rank higher on search engines.

Content Writing

We understand that a website is nothing without the power of well-written and optimized web content and that is why we provide high-end website content writing to help our clients make the most out of their web presence and to help you rank higher than your competitors.

Strategic Link Building

Backlinks are an extremely valuable tool for SEO. We will identify your link targets and develop a high-quality link strategy, as well as create links to these assets from high domain authority sources in the industry.

Customized SEO Strategy

Organic SEO produces the best return on investment, boosts your website’s online visibility, and generates more business. Every business is different and that is why we produce a custom SEO strategy for your business in order to maximize impact on Google.

Introduction

Since 1978, M&T Air Conditioning has been a trusted name in commercial HVAC services across the Greater Vancouver area. With four decades of technical expertise in heating, cooling, ventilation, refrigeration, and sheet metal fabrication, M&T built a solid reputation through word-of-mouth and traditional marketing channels.

However, as the digital landscape evolved and competitors invested heavily in online presence, M&T recognized that their existing website—essentially an online brochure with basic contact information—was no longer sufficient to compete effectively. Despite their exceptional service quality and deep industry knowledge, their digital footprint didn't reflect their market position or capture the attention of potential clients actively searching for commercial HVAC solutions online.

Client Review

“In a nutshell, the new website is a game-changer.

When we sat down with Solocube to quantify the requirements for the design, we discussed our desire to have a site that fully encompasses the culture, vision and identity. In addition to that we wanted our website to generate revenue and sales. We wanted a marketing machine that takes advantage of the most cutting-edge web marketing strategies and SEO available to deliver top tier rankings and new business here in Vancouver.

Solocube shared our passion and ambitions for this project from the very beginning and has delivered big time.”

Josh S.M&T Air Conditioning

The Problem

M&T Air Conditioning faced several interconnected challenges that threatened their competitive advantage:

Outdated Digital Infrastructure

Their existing website functioned merely as a static online brochure, offering little more than basic contact details. The site lacked the modern functionality and user experience that today's commercial clients expect when researching HVAC service providers.

Insufficient Lead Generation

Without strategic lead capture mechanisms, call-to-action elements, or conversion-optimized pages, the website failed to transform visitors into qualified business inquiries. Every missed opportunity represented lost revenue in a highly competitive market.

Poor Search Engine Visibility

M&T's website wasn't ranking for critical commercial HVAC keywords in Vancouver and the Lower Mainland. Potential clients searching for services like “commercial HVAC Vancouver” or “commercial refrigeration repairs” were finding competitors instead.

Limited Digital Marketing Strategy

Beyond the underperforming website, M&T lacked a cohesive digital marketing approach. They had no content strategy, minimal social media presence, and weren't leveraging paid advertising channels to reach their target audience.

Competitive Disadvantage

While M&T excelled in service delivery, their competitors with modern, lead-generating websites were capturing market share from digitally-savvy commercial property managers, facility directors, and business owners.

As Josh Susser, Director of Technical Sales and Marketing at M&T, explained: “When we sat down with Solocube to quantify the requirements for the design, we discussed our desire to have a site that fully encompasses the culture, vision and identity of M&T AC Ltd. In addition to that we wanted our website to generate revenue and sales. We wanted a marketing machine that takes advantage of the most cutting-edge web marketing strategies and SEO available to deliver top tier rankings and new business.”

The Solution

Solocube Creative proposed a comprehensive digital transformation strategy that went far beyond a simple website redesign. After intensive research into M&T's business objectives, target audience, and competitive landscape, Solocube developed a multi-faceted solution designed to establish M&T as the premier commercial HVAC provider in Vancouver.

Strategic Discovery and Research

Solocube began by conducting extensive market research, analyzing competitor websites, and identifying gaps in the commercial HVAC digital space. This research revealed that most HVAC company websites were outdated, difficult to navigate, and failed to prioritize lead generation—creating an opportunity for M&T to differentiate themselves significantly.

Custom WordPress Development

Rather than using a template-based approach, Solocube built a fully customized WordPress website tailored specifically to M&T's business needs and customer journey. The site architecture was designed to guide visitors seamlessly from awareness to inquiry, with every page optimized for conversion.

Mobile-Responsive Design

Understanding that many facility managers and property owners search for HVAC services on mobile devices, Solocube ensured the website delivered an exceptional experience across all screen sizes and devices—from smartphones to tablets to desktop computers.

Professional Content and Copywriting

Solocube developed compelling, SEO-optimized content that clearly communicated M&T's services, expertise, and value proposition. The copy was written to resonate with commercial clients while incorporating strategic keywords for search engine optimization.

Advanced Performance Optimization

Site speed directly impacts both user experience and search engine rankings. Solocube optimized every technical element to achieve exceptional performance metrics: a perfect Google PageSpeed score of 100 and an A rating in GTmetrix—demonstrating their commitment to technical excellence.

Comprehensive SEO Strategy

Solocube implemented a complete SEO solution encompassing on-page optimization, technical SEO best practices, and local business listings. This multi-layered approach ensured M&T would rank prominently for commercial HVAC searches across Vancouver and the Lower Mainland.

Content Marketing and Blogging

To establish M&T as a thought leader and improve search visibility, Solocube developed an ongoing content strategy featuring professionally written, SEO-optimized blog posts addressing common HVAC questions, industry trends, and maintenance best practices.

Email Marketing Integration

Solocube integrated Klaviyo email marketing software, enabling M&T to build a qualified email list and nurture leads through targeted campaigns. This created an additional channel for customer engagement and retention.

Strategic Lead Generation Forms

Every page on the site featured strategically placed “Request a Quote” forms designed to convert visitors into qualified leads. These forms were optimized for ease of use while capturing essential information for M&T's sales team.

Scalable Architecture

The website was built on a scalable foundation that could grow alongside M&T's business, allowing for easy updates, new service pages, and expanded functionality as needed.

As Ivan Dancourt, Marketing Director of Solocube Creative, noted: “We are very proud of the new M&T Air Conditioning website. Through our intensive research, at the beginning of the project, we found that the majority of HVAC company websites in the space were outdated, boring and not focused on lead generation and we wanted to raise the bar and make the new M&T website an example of what a professional and modern commercial HVAC site should be. We understand that a website not only should look good in every way, shape and form, but it should also work as a lead generation tool for M&T.”

Results

The impact of Solocube's comprehensive digital transformation was immediate and substantial:

Market Leadership Position

M&T Air Conditioning evolved from being “one of” the leading commercial HVAC companies to becoming recognized as “the” definitive market leader in Vancouver—a positioning directly attributable to their enhanced digital presence and visibility.

Significant Lead Generation Growth

The new website transformed into a true “lead generation machine,” delivering a substantial influx of qualified inquiries from commercial property managers, facility directors, and business owners across the Greater Vancouver area.

Exceptional Technical Performance

The website achieved a perfect Google PageSpeed score of 100 and an A rating in GTmetrix, ensuring fast load times, excellent user experience, and favorable treatment from search engine algorithms.

First-Page Google Rankings

Through strategic SEO implementation, M&T secured top rankings on Google for critical commercial HVAC keywords throughout Vancouver and the Lower Mainland, dramatically increasing organic visibility and website traffic.

Google Maps Pack Visibility

M&T achieved prominent placement in Google's Local Map Pack for commercial HVAC searches—the coveted top-three local business listings that appear in search results—driving significant local traffic and phone inquiries.

Successful Paid Advertising Campaigns

Solocube's Google Ads management generated immediate qualified leads, complementing the organic search strategy and providing measurable ROI from paid marketing efforts.

Partnership Expansion

The success of the website led M&T to expand their relationship with Solocube, entrusting the agency with managing all social media marketing and ongoing digital marketing initiatives—demonstrating their confidence in the partnership's value.

“In a nutshell, the new website is a game-changer,” said Josh Susser. “Solocube shared our passion and ambitions for this project from the very beginning and has delivered big time!”

Conclusion

The partnership between M&T Air Conditioning and Solocube Creative demonstrates how strategic digital transformation can elevate an established business to market leadership. By replacing an outdated online brochure with a sophisticated, conversion-optimized digital platform, M&T positioned themselves to compete effectively in the modern marketplace while maintaining their reputation for technical excellence and customer service.

The ongoing relationship between M&T and Solocube continues to drive business growth through comprehensive digital marketing management, including social media, content marketing, and paid advertising campaigns. This case study exemplifies how the right digital partner can transform a company's trajectory—turning decades of industry expertise into sustained competitive advantage through powerful online presence and lead generation.

Client Review

“I was doubtful about the entire internet marketing in a commercial service industry, I gave it a leap of faith and was I wrong Solocude has done a great job, I get more leads resulting in business then I ever have, solocube listens, executes and follows up. excellent service.”

“The new logo, brand and website are game-changers for us. Our new branding and website better capture these attributes and position us as an industry leader.”

Bruce B.M&T Air Conditioning

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joshua susser

Total Energy Systems Ltd. partnered with Solocube for a complete website overhaul, along with SEO strategy and overall digital positioning — and the results have exceeded our expectations.

From day one, their team took the time to understand our HVAC and mechanical scope, our target market, and the level of professionalism we wanted our online presence to reflect. Since launching the new site, we’ve seen a noticeable improvement in the quality of inbound leads, clearer messaging around our services, and a much stronger brand presence overall. The website now truly represents who we are as a company and the caliber of projects we deliver.

Working with Solocube has been seamless. Their communication is clear and proactive, timelines are respected, and they consistently push projects forward without us having to chase anything. They combine strong technical expertise with strategic insight, which made the entire process efficient and stress-free.

We would highly recommend Solocube to other contractors, HVAC companies, and mechanical firms looking to elevate their digital presence and attract better-quality opportunities. If you’re serious about growing your business and positioning your company properly online, they are an outstanding partner.

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Response from the owner:Thank you, Joshua, for the detailed review and for trusting Solocube with Total Energy Systems' website overhaul, SEO, and digital positioning. We're glad our team took the time to understand your HVAC and mechanical scope and the level of professionalism you wanted reflected online. It's fantastic to hear you're seeing higher-quality inbound leads, clearer service messaging, and a stronger brand presence. We appreciate the collaboration and are proud our communication, timelines, and technical strategy made the process efficient and stress-free. We look forward to continuing to support Total Energy Systems as your digital partner.

Erik Jensen

I’m the Founder and CEO of Sprucehill Homes.

We’ve been working with Solocube for over a year now, and let me tell you — it’s been night and day compared to our previous experience.

Before Ivan came onboard, we partnered with another agency for website development, SEO, Google Ads, and social media management. The results? Limited success (and that’s putting it politely).

When we first considered Ivan’s services, his pricing was higher than the other option we went with… big mistake.

Since working with Solocube, Ivan has constantly pushed us to level up our marketing and provided valuable insights into how we present our work to clients. The new site took a few months to build and get rolling, but once it did, the leads started pouring in. Ivan is always ready to tweak things, listens to feedback like a pro, and keeps things moving forward.

If you want a marketing partner who actually delivers and makes your company stand out, I can’t recommend Solocube enough.

Sukhpaul Singh

Ivan at Solocube consulted, and educated me regarding a new website, and even though I did not have them build me a website the amount of time and effort they spent on me shows me what type of company they are and tells me they are worth every $.
Thank you for your time, effort and trying to accomodate me.
Sukhpaul

Response from the owner:Thank you, Sukh, for your kind words. We are happy to know you got value out of our initial consulting! Best of luck!

Bruce Blom

I was doubtful about the entire internet marketing in a commercial service industry, I gave it a leap of faith and was I wrong Solocude has done a great job, I get more leads resulting in business then I ever have, solocube listens, executes and follows up. excellent service.

Response from the owner:Thank you so much for your kind words, Bruce. We are happy to know that you are getting more leads, and we hope to continue servicing M&T in the best way possible.

Graham Macdougall

Ivan and the team at Solocube were SO amazing to work with through the process of building out a new site for us. It was very evident that he is a straight up pro at what he does, and that was shown time and time again throughout the process. I would work with him time and time again as it was delight! Thanks guys.

Response from the owner:Thank you for your kind words Graham! We enjoyed working with you on the design and development of your company's website and SEO. Wishing you a lot of success in the future!

Dumitru B (dXXX1988)

Solocube Creative is an exceptional digital agency that delivers outstanding results. Their team's creativity and expertise in web design, branding, and digital marketing are unparalleled. They understand the unique needs of their clients and go above and beyond to create captivating and impactful solutions. Working with Solocube Creative has been an absolute pleasure, and I highly recommend their services.

Response from the owner:Thank you so much for your review. We are very proud of the work we accomplished together. We appreciate your business and hope we can continue working together in the future.

Claudio Pineda

Im really happy with the outcome of my web site , Ivan at Solocube Creative took the time and patience to help me out designing and launching my website . 10 out of 10 with him . I definitely recomend him . thanks again Ivan

Response from the owner:Thank you so much Claudio! Much success with your business in the future!

Stephen Frink

“We are very satisfied with the new COMSCAN TSCM website. We were looking for an overall look that was more modern and informative but easy to understand and navigate. Ivan Dancourt and his team at Solocube transformed our online presence with an impressive local marketing strategy and SEO. As a result, I have already noticed an uptick in business. Our goal at COMSCAN has always been to be a leader in the field of TSCM through fairness and hard work. Our website upgrade has greatly helped us achieve it.”

Response from the owner:Thank you so much Stephen! We really enjoyed working on your new website and wish you much success with COMSCAN! We are here to help should you need anything in the near future.

Social Nature

I highly recommend Solocube to any brand looking for strategic digital marketing & design support. Solocube is best in class and their team genuinely cares about getting their clients results - they are much different than any other agency I have ever worked with - a true growth partner who wants your business to succeed.

Their team is flexible and highly consultative, delivers high quality work on time and on budget and they genuinely go the extra mile to help their clients win. You will not go wrong with Solocube - you will get the best possible results for your money.

We just launched our new website and already our inbound leads have grown in a short period of time. Also, their content production team is exceptional - I've received incredible blog posts written from them better than anyone in-house on my own team - they quickly understood our complex business, buying personas, top use cases and are producing high impact content that is saving me time, energy and money.

Now I cannot wait to see what results we get from our PPC ad campaigns with Solocube at the helm!

Again, Solocube is best in class. They are led by a founder, Ivan Dancourt, who has a huge heart, a ton of knowledge and a massive drive and dedication to make his clients successful.

Thank you Ivan, and the Solocube team! We look forward to a continued partnership.

Jessica Malach, VP Marketing Insights
Social Nature

Response from the owner:Thank you for your positive feedback, Jessica!

We are thrilled to hear that Solocube has been able to provide you with the digital marketing and design support your brand needs. Our team's goal is to be a true growth partner for our clients and help drive results, so it's great to hear that we have achieved that for you.

We're glad to hear that our flexible and consultative approach has worked well for you and that the quality of our work has met your expectations. Your comments about our content production team are also greatly appreciated. We're glad to have been able to quickly understand your complex business and produce high-impact content that is saving you time, energy, and money.

We look forward to continuing our partnership with you and delivering even more successful results in the future.

Thank you for your support!

Brent Presber

Solocube Creative did an amazing job in helping us create and launch our new website for Cuda Canada. From the initial concept to full execution, their team has been highly professional, knowledgeable, and creative. They used innovative technologies and marketing strategies that have allowed us to offer customers an easy way to view product details, compare different models, and make confident purchase decisions.

Their customer service offered was also top-notch. Ivan and his team were always available to answer our questions throughout the process. They also took the time to understand our vision to craft a tailor-made eCommerce website that is truly unique and offers an expansive inventory of products.

They also implemented SEO strategies, ranking our website on the first page of Google search results.

We’re extremely satisfied with the results and highly recommend Solocube Creative for any business looking for a reliable website development partner.

Response from the owner:Thank you so much Brent! We are happy we could help Cuda Canada. We enjoyed working on the project and hope to continue working together in the future! Thank you for your business.

StopTryingToMakeEmailHappen It'sNotGoingToHappen

We are extremely excited about the website and the new opportunities it presents with the new online store. Our goal with this new site was to provide an updated modern look as well as streamline and simplify our sales process for non-custom orders. We wanted an easier way for our current and future clients to do business with us and I feel this new site has achieved this goal. Ivan and the team at Solocube have worked extremely hard to make this vision a reality, overcoming many obstacles along the way. We are very appreciative of having such great partners!

Response from the owner:Thank you so much for trusting us once again with the design and development of your new website. We wish the team at Source Floor much success in the future and hope to continue growing together.

Oliver Buchmann

“With our old website, we managed a steady, consistent business. Our phones never stopped ringing and our tired old website struggled to keep up. A colleague recommended Solocube, and within weeks we had a high quality, professional e-commerce website up and running, along with a marketing strategy, SEO and more. I can’t say enough about Ivan and Solocube. They kept us going through the busiest days we could ever imagine! I look forward to growing further with the support of Ivan and his team. I can’t recommend them enough”

Brent Presber

Ivan came highly recommended from a colleague. We were a bit over-whelmed with the other platform we were using and we needed a more streamlined approach. Ivan and his team took our mess and made it beautiful. The new integrated e-commerce and fresh website is awesome.

We knew we had a great solution to help people in this strange time. But we couldn’t help them if they could not find us. Solocube made that happen. Ivan took our website from bottom of the search page to top 3 in google in just a few weeks. Ivan and his team also helped us put together a google ad that ‘got the word’ out fast and we saw results quickly.

We are soon to launch a next generation cordless electrostatic sprayer and will definitely be utilizing Solocube’s expertise and services to get the word out. If you have a great product that want people to know about then give Ivan a call. You will not be disappointed with the results.

Response from the owner:Thank you so much for your kind words. We are happy to hear we could help Vital Clean grow!

Martin Staffolani

At Northern Star Education, we had the challenge of creating an optimized website in line with the social media strategy.
The best value of dealing with Solocube is getting your business branding to the top of the search and the conversion of potential customers to returning ones. Solocube offers a holistic approach with tangible results.
I highly recommend Ivan Dancourt, the communication is simple and straight to the point, because results do matter.
Martin Staffolani - Northern Star Education

Response from the owner:Thank you very much Martin, we really appreciate your kind words. We really enjoyed working with you and Northern Star Education. We hope to continue being a part of your growth!

Kazuo Tateishi

Through marketing work that entailed new website design, Jane app integration, video creation, Google and Facebook ads to name a few, Ivan helped me to power through a very challenging face of promoting my small practice. I thank Ivan for not only devoting himself tirelessly to the profession he is passionate about but also for stimulating and encouraging me to grow and evolve as a professional and person.

Response from the owner:Thank you so much Kaz, we really enjoyed working with you and Forest of Zen Wellness, much success, and health to you and yours!

faja Canada

My website is the primary representative of my business to all my prospective clients out there and I am delighted to have Solocube as my website strategists & creators. They have helped with a brilliant job which will further enable me to garner the heightened presence that I need to thrive successfully in this fiercely competitive virtual marketing scene. I am especially pleased with their personalized care and that they took their time out to guide me with expert suggestions in boosting my clientele. It was extremely helpful & added much value to my business. Thank you very much Solocube & I would be continuously in touch with you to keep my website updated & trending

Response from the owner:Thank you very much for the kind words. We are very happy that we could be a part of your new website, much success in the future!

Robert Kardosh

We've been working with Solocube now for over 10 years and we've come to relay on this excellent company's up-to-date knowledge of online marketing techniques to promote our business to an international audience. They don't just design excellent websites, they also work hard to understand the unique markets their clients are aiming to develop.

Response from the owner:We really appreciate your kind words. It's been an honour to work with such an amazing and unique gallery that showcases the best Inuit art in Canada! You can count on us in the near future!

Fun In The Sun Weddings

Two years ago our company was struggling in a very competitive industry. We brought Solocube Creative on board to help us with our company's branding and website design, assuming it would be a temporary partnership just to get us over the hump. However, the team has proven themselves so incredibly valuable to our growth and expansion that their role has evolved and today they are an invaluable piece of our company's puzzle.

Today we have, hands down, the BEST website of any of our competitors. Solocube continues to maintain and troubleshoot this website, which we simply don't have time for because we have become too busy! They also manage our advertising on Facebook and Google, and advise on new strategies. Our Instagram has grown ten-fold in their hands, and we have implemented marketing strategies under their guidance that we never could have dreamed of tackling without their support.

In two short years, against massive competition, we now sit organically on the first page of Google across multiple keyword terms all thanks to Solocube Creative and their efforts. We cannot imagine where we would be without them.

Needless to say, if you are looking for a company for website design or to manage your advertising, social media, or marketing strategies, then look no further than Solocube Creative. Two thumbs WAY up!

Response from the owner:We are stunned at your very kind words. Thank you sooo much! We are happy to be a part of the Fun In The Sun Weddings marketing team and we look forward to keep growing with you!

Sean Page

Solocube Creative built and designed of our website and we are super happy with the results. The website has exceeded our expectations! We get comments on how appealing and professional the site looks everyday. It has brought us up to the next level, and I must say that its is one of the best looking sites within our Industry. Our site has seen significant high ranking on Google all thanks for their blog content writing and SEO services and we are getting so much business we even turned off our paid ads, since all our business now comes organically, we will continue on using their SEO services! Solocube gets a 5 star recommendation from us!

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Response from the owner:Thanks very much for your kind words. It was a pleasure to have worked on Greenworks Carpet Care website & SEO, we hope it has generated a lot of business for you. We are here to help if you need us!

Jessica Malach

I've worked with Ivan and his team at Solocube for several years on a variety of digital marketing projects and strongly recommend this group. Ivan from Solocube is highly strategic, always focused on client business objectives, incredibly creative and on-trend - his expertise in Facebook ads is terrific and I love working with them!

Response from the owner:Thank you very much, we hope to continue working with you in the future!

Kat Ball

UWT has been working with Solocube Creative since 2009. We have consistently relied on them for our website design and development, and print collaborations. More recently, we have implemented some of Solocube’s marketing programs. We are gaining success through Facebook Marketing; we leave the research, ad creation, optimization and management up to Solocube, and reap the benefits of higher engagement, reach and website conversions. We are also seeing success through using their Blog Topic Creation services; the fact that this is backed by google keyword research confirms that we are creating valuable posts that have, high Google ranking and Facebook relevance scores for the refrigerated transportation industry. Solocube’s great track record for helping our company and others realize their branding goals is the reason we have continued our longstanding partnership!

Kat Ball - Marketing
United World Transportation

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Response from the owner:Thank you so much. We love working with United World Transportation and we are happy we are able to help you with marketing in any way we can. Looking forward to our continued success!

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