Source Floor Transforms Online Presence with Modern eCommerce Platform
Source Floor & Specialties, a three-generation family-owned business specializing in custom entrance mats and commercial flooring solutions across Canada, needed a modern eCommerce platform to better reflect their brand and enhance their competitive position in the industry.
Results
+98% Organic Search Traffic
Top 3 Google Rankings
Consistent Lead Generation
Partnering with Solocube Creative, a digital marketing agency they've worked with since 2008, Source Floor launched a completely revamped website built on WooCommerce with integrated payment processing, live shipping rates, and a comprehensive local SEO strategy. The result was a streamlined sales process, enhanced user experience, and significant growth in targeted regional traffic that positioned Source Floor as a leader in the Canadian entrance mats and flooring industry.
Introduction
Source Floor & Specialties has been providing quality flooring solutions for over three generations. With deep experience and expertise, they've earned recognition throughout the industry for superior customer service and exceptional quality of work. The company serves a diverse clientele including contractors, architects, designers, and facility managers across hospitality, healthcare, retail, education, government facilities, and corporate offices.
Their product range includes eco-friendly options such as recycled rubber mats, which offer both environmental benefits and long-term cost savings due to their superior durability compared to traditional materials. Despite their strong reputation and commitment to excellence, Source Floor faced a critical challenge: their digital presence didn't adequately reflect their industry leadership or make it easy for customers to do business with them online.
The Problem
As Source Floor continued to grow, their existing website became a limiting factor rather than a growth driver. The company faced several interconnected challenges:
Outdated Digital Presence:
Their previous website didn't reflect their position as an industry leader or showcase their commitment to quality and innovation. The design felt dated, and the user experience failed to meet modern customer expectations.
Limited Local Visibility:
Source Floor had focused their marketing efforts on general search terms like “floor matting” and “entrance mats,” missing out on high-value regional searches. Potential customers searching for specific terms like “commercial entrance mats Vancouver” or “anti-slip flooring North Vancouver” weren't finding Source Floor in their results.
Inefficient Sales Process:
The existing system lacked the tools needed to streamline online transactions for non-custom orders. Without integrated inventory management, live shipping rates, and modern payment processing, the checkout experience was cumbersome and led to abandoned carts.
Poor Conversion Optimization:
The website wasn't designed with conversion in mind. Navigation was confusing, product information was difficult to find, and the overall user journey didn't guide visitors toward making a purchase decision.
According to Derek Ferguson, Sales & Partner at Source Floor, “Our goal with this new site was to provide an updated modern look as well as streamline and simplify our sales process for non-custom orders. We wanted an easier way for our current and future clients to do business with us.”
The Solution
Solocube Creative, Source Floor's digital marketing partner since 2008, developed a comprehensive solution that addressed every aspect of the company's digital challenges.
Modern WooCommerce Platform:
The team at Solocube built a custom eCommerce store using WooCommerce on WordPress—a platform that's both powerful and easy for Source Floor's team to manage. The clean, modern design focused on conversions while maintaining the professional aesthetic that reflects Source Floor's brand values.
Seamless Payment and Shipping Integration:
To create a frictionless checkout experience, Solocube integrated Stripe for secure online payments and Shiptime for live shipping rates. This integration made it simple for customers across Canada to calculate accurate shipping costs and complete transactions with confidence.
Comprehensive Local SEO Strategy:
Recognizing the gap in Source Floor's digital presence, Solocube conducted extensive keyword research to identify valuable local search terms across the Lower Mainland. They then created custom local SEO pages targeting each city, complete with optimized content that highlighted how Source Floor's products would benefit businesses in specific areas.
The pages were designed with user experience at the forefront—streamlined navigation ensured visitors could quickly find what they needed without sifting through irrelevant information. Solocube also implemented SEO best practices including XML sitemap submission to major search engines, optimized meta titles and descriptions, structured data markup, and well-organized content for search engine crawlers.
Strategic Content Development:
Each local landing page featured carefully crafted content optimized for specific keywords while providing genuine value to visitors. The content included relevant details about products offered and how they would benefit businesses in each targeted area.
User-Centric Design:
With a focus on creating an intuitive shopping experience, the new website featured a comprehensive product catalogue that made it easy for commercial business owners to compare products and find the perfect matting or flooring solution for their needs.
Ivan Dancourt, Marketing Director from Solocube Creative, reflected on the partnership: “We have been working with Source Floor since 2008 and have always been impressed with their dedication to providing the highest quality entrance mats in Canada. Their new website is a great reflection of this commitment, and we are proud to have played a role in helping them achieve this goal. The new site is easy to navigate and provides a wealth of information about their products. The website's checkout process is quick and efficient, and Source Floor's customer service team is always available to answer any questions.”
Results
The revamped eCommerce platform delivered measurable improvements across multiple key performance indicators:
Enhanced Regional Visibility:
The comprehensive local SEO strategy significantly increased Source Floor's visibility in targeted regional searches across the Lower Mainland and throughout Canada, connecting them with customers actively searching for their specific products and services in their geographic areas.
Improved User Engagement and Conversions:
The modern, intuitive design and streamlined navigation resulted in enhanced user engagement metrics and improved conversion rates. Customers found it easier to browse products, compare options, and complete purchases.
Streamlined Operations:
The integrated inventory management system, combined with automated shipping calculations and secure payment processing, dramatically improved operational efficiency. Source Floor's team could now manage orders more effectively while providing customers with instant shipping quotes and secure checkout options.
Sustained Organic Growth:
Building on Solocube's ongoing digital marketing efforts since 2008—including SEO-optimized content, blog posts, targeted Google Ads, and social media management—Source Floor experienced continued growth in both organic search traffic and paid advertising campaign performance.
Market Leadership Position:
The website successfully positioned Source Floor as a leader in the Canadian entrance mats and flooring industry, reflecting their three-generation commitment to quality and their dedication to cutting-edge flooring technologies.
Derek Ferguson praised the outcome: “We are extremely excited about the website and the new opportunities it presents with the new online store. I feel this new site has achieved this goal. Ivan and the team at Solocube have worked extremely hard to make this vision a reality, overcoming many obstacles along the way. We are very appreciative of having such great partners!”
Conclusion
The partnership between Source Floor & Specialties and Solocube Creative demonstrates the transformative power of strategic digital marketing combined with thoughtful web design and development. By addressing Source Floor's specific challenges with a comprehensive solution—modern eCommerce functionality, local SEO optimization, and conversion-focused design—Solocube helped position the company for continued growth in an increasingly competitive market.
Source Floor now has a digital presence that matches their reputation for quality and excellence. The streamlined sales process makes it easier for both current and future clients to do business with them, while the local SEO strategy ensures they're visible to customers searching for their products across Canada.
As Source Floor continues to evolve and expand their offerings, their modern eCommerce platform provides a solid foundation for future growth. The ongoing partnership with Solocube Creative ensures they'll continue to leverage the latest digital marketing strategies to reach new customers and strengthen their position as Canada's premier source for custom entrance mats and commercial flooring solutions.
Client Review
“We are extremely excited about the website and the new opportunities it presents with the new online store. Our goal with this new site was to provide an updated modern look as well as streamline and simplify our sales process for non-custom orders. We wanted an easier way for our current and future clients to do business with us and I feel this new site has achieved this goal. Ivan and the team at Solocube have worked extremely hard to make this vision a reality, overcoming many obstacles along the way. We are very appreciative of having such great partners!”
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