Sprucehill Homes: How North Vancouver's Premier Builder Achieved Top Google Rankings with Solocube Creative

When Sprucehill Homes, a family-owned custom home builder based in North Vancouver, approached Solocube Creative in 2024, they faced a critical challenge: their existing digital presence didn't reflect their 20-year reputation for quality craftsmanship.
sprucehill - Sprucehill Homes

Results

+342% Conversion Rate
+150% Organic Search Traffic
Top 3 Google Rankings
Consistent Lead Generation
Through a comprehensive digital marketing partnership, Solocube Creative designed and launched a high-performance website in September 2024, followed by full-scale SEO, PPC, social media, and content marketing strategies. The result? Sprucehill achieved top search engine rankings for competitive keywords, experienced significant increases in website traffic and qualified leads, and established themselves as a trusted authority in the Greater Vancouver home building market.

Introduction

Founded in 2006 by North Vancouver native Erik Jensen, Sprucehill Homes has built a reputation across the Greater Vancouver area for exceptional custom homes, renovations, and additions. With close to 20 years of experience in residential construction, the company is known for its meticulous attention to detail, commitment to transparency, and deep respect for client vision. Their projects span luxury custom home builds, whole-home renovations, kitchen and bathroom remodels, and second-storey additions—each executed with integrity and innovation.

As a family-owned business operating in the highly competitive North Shore market, Sprucehill understood that their digital footprint needed to evolve to match their on-the-ground excellence. Repeat clients and referrals had always driven much of their work, but they recognized the need for a stronger online presence to reach new homeowners actively searching for their services.

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The Problem

Despite their strong reputation and years of experience, Sprucehill Homes faced several digital marketing challenges:

Outdated Digital Presence:

Their existing website lacked the sophisticated design and functionality needed to engage high-end clientele and reflect their commitment to quality craftsmanship.

Limited Online Visibility:

The company struggled to appear in search results for critical industry keywords like “custom home builder North Vancouver,” “home additions Vancouver,” and “home renovation contractors BC.”

No Comprehensive Digital Strategy:

Previous attempts with another marketing agency had yielded “limited success” (as founder Erik Jensen candidly described it), leaving Sprucehill without an effective approach to SEO, Google Ads, or social media management.

Inability to Scale:

Without a high-performance digital platform capable of generating and managing leads, Sprucehill couldn't grow their business beyond their existing referral network.

Poor Previous Agency Experience:

Before partnering with Solocube, Sprucehill had worked with another agency for website development, SEO, Google Ads, and social media management—an experience that fell short of expectations and left them hesitant but hopeful about finding the right partner.

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  • Mockup Desktop 02 - Sprucehill Homes

The Solution

In 2024, Sprucehill Homes partnered with Solocube Creative, a Vancouver-based digital marketing agency founded in 2003 with over 20 years of expertise in helping home service brands grow online. Recognizing that Sprucehill needed more than just a website—they needed a complete digital foundation—Solocube developed a comprehensive, multi-channel marketing strategy.

Website Design & Development

Launched in early September 2024, the new Sprucehill Homes website (www.sprucehill.ca) serves as a multi-functional platform built for lead generation, education, and brand elevation. Key features include:

  • Modern, mobile-friendly design optimized for seamless browsing across all devices
  • High-impact visual portfolio showcasing custom builds and renovations with gallery-style displays
  • Interactive moving calculator tool to help users plan logistics
  • Educational blog hub featuring tips, insights, and behind-the-scenes stories
  • Speed & SEO optimization with fast load times, clean code, and search-engine-ready content

The site's design emphasizes trust, sophistication, and usability—offering prospective clients a frictionless way to explore services, view past work, and request consultations.

Search Engine Optimization (SEO)

Solocube executed an in-depth SEO strategy that quickly propelled Sprucehill to the top of Google search rankings for critical keywords including:

  • Custom home builder North Vancouver
  • Home additions Vancouver
  • Home renovation contractors BC

This strategic visibility dramatically increased organic traffic and qualified leads.

Google Ads & PPC Campaigns

Through highly targeted Google Ads and PPC management, Solocube generated traffic from homeowners actively searching for custom building and renovation services. Ads were optimized to highlight key offerings and drive conversions.

Social Media Management

Sprucehill's social media presence across platforms like Facebook, Instagram, TikTok, and YouTube was revitalized with regular content, video strategy, and engagement monitoring.

YouTube Channel Management & Video Content Strategy

One of the most impactful components of Sprucehill's digital growth has been Solocube's dedicated YouTube channel management. Recognizing the platform's power for discovery and trust-building, Solocube launched a comprehensive strategy including:

  • Daily video publishing with both long-form content and high-engagement YouTube Shorts
  • Content topic planning & scripting aligned with industry trends and homeowner interests
  • YouTube SEO with optimized titles, descriptions, tags, and thumbnails
  • Channel branding & strategy with visual cohesion and structured playlists

This consistent video presence has positioned Sprucehill Homes not only as a builder but also as a trusted voice in the home improvement conversation.

Content Marketing & Blogging

Solocube manages a strategic blog calendar covering topics like renovation tips, project spotlights, and design inspiration—designed to inform, engage, and build SEO authority over time.

Ongoing Website Maintenance & Consulting

From backend security to ongoing site optimization, Solocube ensures Sprucehill's website remains fast, secure, and up-to-date. Regular strategy sessions help the Sprucehill team explore new opportunities and stay ahead of market trends.

  • Mockup Tablet 02 - Sprucehill Homes
  • Mockup Mobile 02 - Sprucehill Homes

Results

Since the website's launch in September 2024 and the implementation of Solocube's comprehensive digital marketing strategy, Sprucehill Homes has experienced transformative results:

Top Search Engine Rankings:

Sprucehill achieved top-tier rankings for competitive search terms including “custom home builder North Vancouver,” “home additions Vancouver,” and “home renovation contractors BC.”

Significant Traffic Growth:

The company experienced substantial increases in website traffic, with qualified visitors actively searching for their services.

Lead Generation Success:

Growth in high-quality leads and consultation requests, with Erik Jensen noting that “once [the site] did [get rolling], the leads started pouring in.”

Enhanced Brand Visibility:

Stronger brand presence across Vancouver and the Lower Mainland, positioning Sprucehill as a leader in the custom home building space.

Client Satisfaction:

As Erik Jensen, Founder & CEO of Sprucehill Homes, shared: “We've been working with Solocube for over a year now, and let me tell you — it's been night and day compared to our previous experience. Before Ivan came onboard, we partnered with another agency for website development, SEO, Google Ads, and social media management. The results? Limited success (and that's putting it politely). When we first considered Ivan's services, his pricing was higher than the other option we went with… big mistake. Since working with Solocube, Ivan has constantly pushed us to level up our marketing and provided valuable insights into how we present our work to clients. The new site took a few months to build and get rolling, but once it did, the leads started pouring in. Ivan is always ready to tweak things, listens to feedback like a pro, and keeps things moving forward. If you want a marketing partner who actually delivers and makes your company stand out, I can't recommend Solocube enough.”

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Conclusion

The partnership between Sprucehill Homes and Solocube Creative demonstrates what's possible when a top-tier home builder teams up with a digital marketing agency that truly understands the industry. By combining sophisticated web design, strategic SEO, targeted advertising, and consistent content creation, Solocube helped Sprucehill transform their digital presence and achieve measurable business growth.

As Ivan Dancourt, Marketing Director at Solocube Creative, notes: “Partnering with Sprucehill Homes has been incredibly rewarding. Their openness to innovation and commitment to excellence made it easy to build a collaborative and forward-thinking marketing approach. We're proud to help them connect with more clients and tell their story online.”

For Sprucehill Homes, this is just the beginning. With a solid digital foundation in place and an ongoing partnership with Solocube Creative, the company is well-positioned to continue growing, reaching more homeowners across the Greater Vancouver area, and setting new standards for how home builders can leverage digital tools to scale their businesses.

Ready to elevate your home building or renovation business online? Solocube Creative is now extending this same expertise to other custom builders, renovators, and design-build firms looking to transform their digital presence. Contact Solocube Creative today to discover how we can help you build your brand and attract more of the right clients.

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Client Review

“We've been working with Solocube for over a year now, and let me tell you — it's been night and day compared to our previous experience. Before Ivan came onboard, we partnered with another agency for website development, SEO, Google Ads, and social media management. The results? Limited success (and that's putting it politely). When we first considered Ivan's services, his pricing was higher than the other option we went with… big mistake. Since working with Solocube, Ivan has constantly pushed us to level up our marketing and provided valuable insights into how we present our work to clients. The new site took a few months to build and get rolling, but once it did, the leads started pouring in. Ivan is always ready to tweak things, listens to feedback like a pro, and keeps things moving forward. If you want a marketing partner who actually delivers and makes your company stand out, I can't recommend Solocube enough.”
Erik JensenSprucehill Homes

Google reviews from our clients

Getting you results is our top priority.
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Excellent
Solocube Creative5.0
Based on 22 reviews
Ivan helped us with the full Shopify build for our business — design, structure, SEO, and launch. It was a huge help for us as a small growing business.
He was organized, responsive, and solution-focused throughout the entire process. The final site feels elevated, easy to shop, and now our clients can navigate the website much more smoothly.
We’d highly recommend him to any e-commerce or growing small business looking for a strong, strategic website partner.
Andrew
Co-founder
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Response from the owner:Thank you so much for the fantastic review, Andrew. I’m thrilled the full Shopify build — including design, structure, SEO, and launch — has elevated your site and made it easier for clients to shop. It was a pleasure working with you and I appreciate your kind words about my organization, responsiveness, and solution-focused approach. If you need ongoing support or want to add new features, I’m here to help and would welcome any referrals.
Total Energy Systems Ltd. partnered with Solocube for a complete website overhaul, along with SEO strategy and overall digital positioning — and the results have exceeded our expectations.

From day one, their team took the time to understand our HVAC and mechanical scope, our target market, and the level of professionalism we wanted our online presence to reflect. Since launching the new site, we’ve seen a noticeable improvement in the quality of inbound leads, clearer messaging around our services, and a much stronger brand presence overall. The website now truly represents who we are as a company and the caliber of projects we deliver.

Working with Solocube has been seamless. Their communication is clear and proactive, timelines are respected, and they consistently push projects forward without us having to chase anything. They combine strong technical expertise with strategic insight, which made the entire process efficient and stress-free.

We would highly recommend Solocube to other contractors, HVAC companies, and mechanical firms looking to elevate their digital presence and attract better-quality opportunities. If you’re serious about growing your business and positioning your company properly online, they are an outstanding partner.
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Response from the owner:Thank you, Joshua, for the detailed review and for trusting Solocube with Total Energy Systems' website overhaul, SEO, and digital positioning. We're glad our team took the time to understand your HVAC and mechanical scope and the level of professionalism you wanted reflected online. It's fantastic to hear you're seeing higher-quality inbound leads, clearer service messaging, and a stronger brand presence. We appreciate the collaboration and are proud our communication, timelines, and technical strategy made the process efficient and stress-free. We look forward to continuing to support Total Energy Systems as your digital partner.
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Erik Jensen
I’m the Founder and CEO of Sprucehill Homes.

We’ve been working with Solocube for over a year now, and let me tell you — it’s been night and day compared to our previous experience.

Before Ivan came onboard, we partnered with another agency for website development, SEO, Google Ads, and social media management. The results? Limited success (and that’s putting it politely).

When we first considered Ivan’s services, his pricing was higher than the other option we went with… big mistake.

Since working with Solocube, Ivan has constantly pushed us to level up our marketing and provided valuable insights into how we present our work to clients. The new site took a few months to build and get rolling, but once it did, the leads started pouring in. Ivan is always ready to tweak things, listens to feedback like a pro, and keeps things moving forward.

If you want a marketing partner who actually delivers and makes your company stand out, I can’t recommend Solocube enough.
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Sukhpaul Singh
Ivan at Solocube consulted, and educated me regarding a new website, and even though I did not have them build me a website the amount of time and effort they spent on me shows me what type of company they are and tells me they are worth every $.
Thank you for your time, effort and trying to accomodate me.
Sukhpaul
Response from the owner:Thank you, Sukh, for your kind words. We are happy to know you got value out of our initial consulting! Best of luck!
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Bruce Blom
I was doubtful about the entire internet marketing in a commercial service industry, I gave it a leap of faith and was I wrong Solocude has done a great job, I get more leads resulting in business then I ever have, solocube listens, executes and follows up. excellent service.
Response from the owner:Thank you so much for your kind words, Bruce. We are happy to know that you are getting more leads, and we hope to continue servicing M&T in the best way possible.
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Graham Macdougall
Ivan and the team at Solocube were SO amazing to work with through the process of building out a new site for us. It was very evident that he is a straight up pro at what he does, and that was shown time and time again throughout the process. I would work with him time and time again as it was delight! Thanks guys.
Response from the owner:Thank you for your kind words Graham! We enjoyed working with you on the design and development of your company's website and SEO. Wishing you a lot of success in the future!
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Dumitru B (dXXX1988)
Solocube Creative is an exceptional digital agency that delivers outstanding results. Their team's creativity and expertise in web design, branding, and digital marketing are unparalleled. They understand the unique needs of their clients and go above and beyond to create captivating and impactful solutions. Working with Solocube Creative has been an absolute pleasure, and I highly recommend their services.
Response from the owner:Thank you so much for your review. We are very proud of the work we accomplished together. We appreciate your business and hope we can continue working together in the future.
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Claudio Pineda
Im really happy with the outcome of my web site , Ivan at Solocube Creative took the time and patience to help me out designing and launching my website . 10 out of 10 with him . I definitely recomend him . thanks again Ivan
Response from the owner:Thank you so much Claudio! Much success with your business in the future!
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Stephen Frink
“We are very satisfied with the new COMSCAN TSCM website. We were looking for an overall look that was more modern and informative but easy to understand and navigate. Ivan Dancourt and his team at Solocube transformed our online presence with an impressive local marketing strategy and SEO. As a result, I have already noticed an uptick in business. Our goal at COMSCAN has always been to be a leader in the field of TSCM through fairness and hard work. Our website upgrade has greatly helped us achieve it.”
Response from the owner:Thank you so much Stephen! We really enjoyed working on your new website and wish you much success with COMSCAN! We are here to help should you need anything in the near future.
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Social Nature
I highly recommend Solocube to any brand looking for strategic digital marketing & design support. Solocube is best in class and their team genuinely cares about getting their clients results - they are much different than any other agency I have ever worked with - a true growth partner who wants your business to succeed.

Their team is flexible and highly consultative, delivers high quality work on time and on budget and they genuinely go the extra mile to help their clients win. You will not go wrong with Solocube - you will get the best possible results for your money.

We just launched our new website and already our inbound leads have grown in a short period of time. Also, their content production team is exceptional - I've received incredible blog posts written from them better than anyone in-house on my own team - they quickly understood our complex business, buying personas, top use cases and are producing high impact content that is saving me time, energy and money.

Now I cannot wait to see what results we get from our PPC ad campaigns with Solocube at the helm!

Again, Solocube is best in class. They are led by a founder, Ivan Dancourt, who has a huge heart, a ton of knowledge and a massive drive and dedication to make his clients successful.

Thank you Ivan, and the Solocube team! We look forward to a continued partnership.

Jessica Malach, VP Marketing Insights
Social Nature
Response from the owner:Thank you for your positive feedback, Jessica!

We are thrilled to hear that Solocube has been able to provide you with the digital marketing and design support your brand needs. Our team's goal is to be a true growth partner for our clients and help drive results, so it's great to hear that we have achieved that for you.

We're glad to hear that our flexible and consultative approach has worked well for you and that the quality of our work has met your expectations. Your comments about our content production team are also greatly appreciated. We're glad to have been able to quickly understand your complex business and produce high-impact content that is saving you time, energy, and money.

We look forward to continuing our partnership with you and delivering even more successful results in the future.

Thank you for your support!
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Brent Presber
Solocube Creative did an amazing job in helping us create and launch our new website for Cuda Canada. From the initial concept to full execution, their team has been highly professional, knowledgeable, and creative. They used innovative technologies and marketing strategies that have allowed us to offer customers an easy way to view product details, compare different models, and make confident purchase decisions.

Their customer service offered was also top-notch. Ivan and his team were always available to answer our questions throughout the process. They also took the time to understand our vision to craft a tailor-made eCommerce website that is truly unique and offers an expansive inventory of products.

They also implemented SEO strategies, ranking our website on the first page of Google search results.

We’re extremely satisfied with the results and highly recommend Solocube Creative for any business looking for a reliable website development partner.
Response from the owner:Thank you so much Brent! We are happy we could help Cuda Canada. We enjoyed working on the project and hope to continue working together in the future! Thank you for your business.
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StopTryingToMakeEmailHappen It'sNotGoingToHappen
We are extremely excited about the website and the new opportunities it presents with the new online store. Our goal with this new site was to provide an updated modern look as well as streamline and simplify our sales process for non-custom orders. We wanted an easier way for our current and future clients to do business with us and I feel this new site has achieved this goal. Ivan and the team at Solocube have worked extremely hard to make this vision a reality, overcoming many obstacles along the way. We are very appreciative of having such great partners!
Response from the owner:Thank you so much for trusting us once again with the design and development of your new website. We wish the team at Source Floor much success in the future and hope to continue growing together.
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Oliver Buchmann
“With our old website, we managed a steady, consistent business. Our phones never stopped ringing and our tired old website struggled to keep up. A colleague recommended Solocube, and within weeks we had a high quality, professional e-commerce website up and running, along with a marketing strategy, SEO and more. I can’t say enough about Ivan and Solocube. They kept us going through the busiest days we could ever imagine! I look forward to growing further with the support of Ivan and his team. I can’t recommend them enough”
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Brent Presber
Ivan came highly recommended from a colleague. We were a bit over-whelmed with the other platform we were using and we needed a more streamlined approach. Ivan and his team took our mess and made it beautiful. The new integrated e-commerce and fresh website is awesome.

We knew we had a great solution to help people in this strange time. But we couldn’t help them if they could not find us. Solocube made that happen. Ivan took our website from bottom of the search page to top 3 in google in just a few weeks. Ivan and his team also helped us put together a google ad that ‘got the word’ out fast and we saw results quickly.

We are soon to launch a next generation cordless electrostatic sprayer and will definitely be utilizing Solocube’s expertise and services to get the word out. If you have a great product that want people to know about then give Ivan a call. You will not be disappointed with the results.
Response from the owner:Thank you so much for your kind words. We are happy to hear we could help Vital Clean grow!
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Martin Staffolani
At Northern Star Education, we had the challenge of creating an optimized website in line with the social media strategy.
The best value of dealing with Solocube is getting your business branding to the top of the search and the conversion of potential customers to returning ones. Solocube offers a holistic approach with tangible results.
I highly recommend Ivan Dancourt, the communication is simple and straight to the point, because results do matter.
Martin Staffolani - Northern Star Education
Response from the owner:Thank you very much Martin, we really appreciate your kind words. We really enjoyed working with you and Northern Star Education. We hope to continue being a part of your growth!
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Kazuo Tateishi
Through marketing work that entailed new website design, Jane app integration, video creation, Google and Facebook ads to name a few, Ivan helped me to power through a very challenging face of promoting my small practice. I thank Ivan for not only devoting himself tirelessly to the profession he is passionate about but also for stimulating and encouraging me to grow and evolve as a professional and person.
Response from the owner:Thank you so much Kaz, we really enjoyed working with you and Forest of Zen Wellness, much success, and health to you and yours!
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faja Canada
My website is the primary representative of my business to all my prospective clients out there and I am delighted to have Solocube as my website strategists & creators. They have helped with a brilliant job which will further enable me to garner the heightened presence that I need to thrive successfully in this fiercely competitive virtual marketing scene. I am especially pleased with their personalized care and that they took their time out to guide me with expert suggestions in boosting my clientele. It was extremely helpful & added much value to my business. Thank you very much Solocube & I would be continuously in touch with you to keep my website updated & trending
Response from the owner:Thank you very much for the kind words. We are very happy that we could be a part of your new website, much success in the future!
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Robert Kardosh
We've been working with Solocube now for over 10 years and we've come to relay on this excellent company's up-to-date knowledge of online marketing techniques to promote our business to an international audience. They don't just design excellent websites, they also work hard to understand the unique markets their clients are aiming to develop.
Response from the owner:We really appreciate your kind words. It's been an honour to work with such an amazing and unique gallery that showcases the best Inuit art in Canada! You can count on us in the near future!
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Fun In The Sun Weddings
Two years ago our company was struggling in a very competitive industry. We brought Solocube Creative on board to help us with our company's branding and website design, assuming it would be a temporary partnership just to get us over the hump. However, the team has proven themselves so incredibly valuable to our growth and expansion that their role has evolved and today they are an invaluable piece of our company's puzzle.

Today we have, hands down, the BEST website of any of our competitors. Solocube continues to maintain and troubleshoot this website, which we simply don't have time for because we have become too busy! They also manage our advertising on Facebook and Google, and advise on new strategies. Our Instagram has grown ten-fold in their hands, and we have implemented marketing strategies under their guidance that we never could have dreamed of tackling without their support.

In two short years, against massive competition, we now sit organically on the first page of Google across multiple keyword terms all thanks to Solocube Creative and their efforts. We cannot imagine where we would be without them.

Needless to say, if you are looking for a company for website design or to manage your advertising, social media, or marketing strategies, then look no further than Solocube Creative. Two thumbs WAY up!
Response from the owner:We are stunned at your very kind words. Thank you sooo much! We are happy to be a part of the Fun In The Sun Weddings marketing team and we look forward to keep growing with you!
Solocube Creative built and designed of our website and we are super happy with the results. The website has exceeded our expectations! We get comments on how appealing and professional the site looks everyday. It has brought us up to the next level, and I must say that its is one of the best looking sites within our Industry. Our site has seen significant high ranking on Google all thanks for their blog content writing and SEO services and we are getting so much business we even turned off our paid ads, since all our business now comes organically, we will continue on using their SEO services! Solocube gets a 5 star recommendation from us!
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Response from the owner:Thanks very much for your kind words. It was a pleasure to have worked on Greenworks Carpet Care website & SEO, we hope it has generated a lot of business for you. We are here to help if you need us!
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Jessica Malach
I've worked with Ivan and his team at Solocube for several years on a variety of digital marketing projects and strongly recommend this group. Ivan from Solocube is highly strategic, always focused on client business objectives, incredibly creative and on-trend - his expertise in Facebook ads is terrific and I love working with them!
Response from the owner:Thank you very much, we hope to continue working with you in the future!
UWT has been working with Solocube Creative since 2009. We have consistently relied on them for our website design and development, and print collaborations. More recently, we have implemented some of Solocube’s marketing programs. We are gaining success through Facebook Marketing; we leave the research, ad creation, optimization and management up to Solocube, and reap the benefits of higher engagement, reach and website conversions. We are also seeing success through using their Blog Topic Creation services; the fact that this is backed by google keyword research confirms that we are creating valuable posts that have, high Google ranking and Facebook relevance scores for the refrigerated transportation industry. Solocube’s great track record for helping our company and others realize their branding goals is the reason we have continued our longstanding partnership!

Kat Ball - Marketing
United World Transportation
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Response from the owner:Thank you so much. We love working with United World Transportation and we are happy we are able to help you with marketing in any way we can. Looking forward to our continued success!

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