Sprucehill Homes: How North Vancouver's Premier Builder Achieved Top Google Rankings with Solocube Creative

Results
+150% Organic Search Traffic
Top 3 Google Rankings
Consistent Lead Generation
Introduction
Founded in 2006 by North Vancouver native Erik Jensen, Sprucehill Homes has built a reputation across the Greater Vancouver area for exceptional custom homes, renovations, and additions. With close to 20 years of experience in residential construction, the company is known for its meticulous attention to detail, commitment to transparency, and deep respect for client vision. Their projects span luxury custom home builds, whole-home renovations, kitchen and bathroom remodels, and second-storey additions—each executed with integrity and innovation.
As a family-owned business operating in the highly competitive North Shore market, Sprucehill understood that their digital footprint needed to evolve to match their on-the-ground excellence. Repeat clients and referrals had always driven much of their work, but they recognized the need for a stronger online presence to reach new homeowners actively searching for their services.

The Problem
Despite their strong reputation and years of experience, Sprucehill Homes faced several digital marketing challenges:
Outdated Digital Presence:
Their existing website lacked the sophisticated design and functionality needed to engage high-end clientele and reflect their commitment to quality craftsmanship.
Limited Online Visibility:
The company struggled to appear in search results for critical industry keywords like “custom home builder North Vancouver,” “home additions Vancouver,” and “home renovation contractors BC.”
No Comprehensive Digital Strategy:
Previous attempts with another marketing agency had yielded “limited success” (as founder Erik Jensen candidly described it), leaving Sprucehill without an effective approach to SEO, Google Ads, or social media management.
Inability to Scale:
Without a high-performance digital platform capable of generating and managing leads, Sprucehill couldn't grow their business beyond their existing referral network.
Poor Previous Agency Experience:
Before partnering with Solocube, Sprucehill had worked with another agency for website development, SEO, Google Ads, and social media management—an experience that fell short of expectations and left them hesitant but hopeful about finding the right partner.
The Solution
In 2024, Sprucehill Homes partnered with Solocube Creative, a Vancouver-based digital marketing agency founded in 2003 with over 20 years of expertise in helping home service brands grow online. Recognizing that Sprucehill needed more than just a website—they needed a complete digital foundation—Solocube developed a comprehensive, multi-channel marketing strategy.
Website Design & Development
Launched in early September 2024, the new Sprucehill Homes website (www.sprucehill.ca) serves as a multi-functional platform built for lead generation, education, and brand elevation. Key features include:
- Modern, mobile-friendly design optimized for seamless browsing across all devices
- High-impact visual portfolio showcasing custom builds and renovations with gallery-style displays
- Interactive moving calculator tool to help users plan logistics
- Educational blog hub featuring tips, insights, and behind-the-scenes stories
- Speed & SEO optimization with fast load times, clean code, and search-engine-ready content
The site's design emphasizes trust, sophistication, and usability—offering prospective clients a frictionless way to explore services, view past work, and request consultations.
Search Engine Optimization (SEO)
Solocube executed an in-depth SEO strategy that quickly propelled Sprucehill to the top of Google search rankings for critical keywords including:
- Custom home builder North Vancouver
- Home additions Vancouver
- Home renovation contractors BC
This strategic visibility dramatically increased organic traffic and qualified leads.
Google Ads & PPC Campaigns
Through highly targeted Google Ads and PPC management, Solocube generated traffic from homeowners actively searching for custom building and renovation services. Ads were optimized to highlight key offerings and drive conversions.
Social Media Management
Sprucehill's social media presence across platforms like Facebook, Instagram, TikTok, and YouTube was revitalized with regular content, video strategy, and engagement monitoring.
YouTube Channel Management & Video Content Strategy
One of the most impactful components of Sprucehill's digital growth has been Solocube's dedicated YouTube channel management. Recognizing the platform's power for discovery and trust-building, Solocube launched a comprehensive strategy including:
- Daily video publishing with both long-form content and high-engagement YouTube Shorts
- Content topic planning & scripting aligned with industry trends and homeowner interests
- YouTube SEO with optimized titles, descriptions, tags, and thumbnails
- Channel branding & strategy with visual cohesion and structured playlists
This consistent video presence has positioned Sprucehill Homes not only as a builder but also as a trusted voice in the home improvement conversation.
Content Marketing & Blogging
Solocube manages a strategic blog calendar covering topics like renovation tips, project spotlights, and design inspiration—designed to inform, engage, and build SEO authority over time.
Ongoing Website Maintenance & Consulting
From backend security to ongoing site optimization, Solocube ensures Sprucehill's website remains fast, secure, and up-to-date. Regular strategy sessions help the Sprucehill team explore new opportunities and stay ahead of market trends.
Results
Since the website's launch in September 2024 and the implementation of Solocube's comprehensive digital marketing strategy, Sprucehill Homes has experienced transformative results:
Top Search Engine Rankings:
Sprucehill achieved top-tier rankings for competitive search terms including “custom home builder North Vancouver,” “home additions Vancouver,” and “home renovation contractors BC.”
Significant Traffic Growth:
The company experienced substantial increases in website traffic, with qualified visitors actively searching for their services.
Lead Generation Success:
Growth in high-quality leads and consultation requests, with Erik Jensen noting that “once [the site] did [get rolling], the leads started pouring in.”
Enhanced Brand Visibility:
Stronger brand presence across Vancouver and the Lower Mainland, positioning Sprucehill as a leader in the custom home building space.
Client Satisfaction:
As Erik Jensen, Founder & CEO of Sprucehill Homes, shared: “We've been working with Solocube for over a year now, and let me tell you — it's been night and day compared to our previous experience. Before Ivan came onboard, we partnered with another agency for website development, SEO, Google Ads, and social media management. The results? Limited success (and that's putting it politely). When we first considered Ivan's services, his pricing was higher than the other option we went with… big mistake. Since working with Solocube, Ivan has constantly pushed us to level up our marketing and provided valuable insights into how we present our work to clients. The new site took a few months to build and get rolling, but once it did, the leads started pouring in. Ivan is always ready to tweak things, listens to feedback like a pro, and keeps things moving forward. If you want a marketing partner who actually delivers and makes your company stand out, I can't recommend Solocube enough.”
Conclusion
The partnership between Sprucehill Homes and Solocube Creative demonstrates what's possible when a top-tier home builder teams up with a digital marketing agency that truly understands the industry. By combining sophisticated web design, strategic SEO, targeted advertising, and consistent content creation, Solocube helped Sprucehill transform their digital presence and achieve measurable business growth.
As Ivan Dancourt, Marketing Director at Solocube Creative, notes: “Partnering with Sprucehill Homes has been incredibly rewarding. Their openness to innovation and commitment to excellence made it easy to build a collaborative and forward-thinking marketing approach. We're proud to help them connect with more clients and tell their story online.”
For Sprucehill Homes, this is just the beginning. With a solid digital foundation in place and an ongoing partnership with Solocube Creative, the company is well-positioned to continue growing, reaching more homeowners across the Greater Vancouver area, and setting new standards for how home builders can leverage digital tools to scale their businesses.
Ready to elevate your home building or renovation business online? Solocube Creative is now extending this same expertise to other custom builders, renovators, and design-build firms looking to transform their digital presence. Contact Solocube Creative today to discover how we can help you build your brand and attract more of the right clients.























