When you want to establish your business as a brand, your website is the most important piece of your business’ online presence. It requires a great deal of thought than just putting pieces together and calling it a day. It means planning everything that goes into your website like the content and layout, and how you’ll connect all these pieces in a seamless, cohesive way. Addressing these elements, your corporate web design needs is your strategy for success.
The most successful businesses didn’t get to where they are now by sheer luck and hard work. To be successful at anything you want to take on both in business and in life, you have to set clear, achievable goals and follow through with all of them. Any one who has set a goal knows how impossible it is to achieve a dozen of them at a time. That’s why to make things easier and achievable, set your sights on at least three main goals at a time.
For example: create an online presence, make your business stand out, and capture potential leads. Easy, right? Now all you’d have to do is to outline the things you need to do to complete the goal. The key is to keep it simple—something you can finish within a given amount of time. Goals don’t have to be complicated. The more complicated they are, the more likely you’d find it difficult to tick off all of them.
Armed with your top three goals, you can now move on to explore the technicalities of building a strong website. Let your goals guide you to create the overall look and design of your website. If your goal is to create an online presence, stand out, and capture leads, focus on areas of your site that can help you achieve these.
For example, the homepage, “About” page, and “Contact” page are the three most important pages where you can make the most impact and impress your visitors. It makes sense to establish trust in the homepage and reinforce it in the About page. Make sure that you provide all the ways your customers can get in touch with you in the Contact page: your physical address, phone numbers, email, and social networking profiles. If not, you can lose potential leads.
Some entrepreneurs don’t think they need a blog, while some just need a push into the right direction to start their company blog. Many corporate blogs are simply the “News” and PR section of their website. A blog is important because you can showcase your expertise in a savvy way like informative posts on how to use your product, or showing some unusual things customers have done with it. And since a blog is regularly updated, people are compelled to come back and check for new posts. The more repeat contacts you have with visitors, the more likely they are to avail your product or service.
Social Media Accounts
Social media is another medium that can get you leads, especially now when almost everyone is connected with an online network or community. Social networking sites like Facebook and Twitter can instantly connect you with a core community. This works best if you set your company blog as a central hub that draws your visitors to your social media profiles.
One of the most effective ways to generate sales and build leads from your website visitors is through email marketing. Write your newsletter, format it, and use a program that automates it for you when it comes to sign up and delivery. Getting customers to sign up for your mailing list means less work for you because it makes your business accessible to them instead of waiting for them to come to you.