Have you ever wondered which of your competitors are marketing their product or service using Facebook ads? Or have you ever wished you could spy on their Facebook ads? The good news is, there are a variety of ways you can do just that!
Spy On Competitors Facebook Ads Right From Your News Feed
One of the easiest ways to spy on Facebook ads, is to use Facebook’s built-in features to determine precisely why and how a “Sponsored” post is showing up in your News Feed. Scroll through your News Feed, and find a post that says it is “Sponsored.” Then, click on the drop-down menu in the upper right-hand corner, and scroll down to “Why am I seeing this.” Your results will look something like this:
“One reason you’re seeing this ad is that XYZ wants to reach people who speak “English (US)”. This is based on information from sources such as your Facebook profile.
There may be other reasons you’re seeing this ad, including that XYZ wants to reach people ages 18 and older who live in XYZ. This is information based on your Facebook profile and where you’ve connected to the internet”.
The targeting criteria could include far more demographics, such as a more specific age group, area of interest, location, and often if you have visited their website recently. So, that means it is helpful to visit your competitor’s website. If you really like their ad or targeting, you can use the same drop-down menu to:
- Save the link for future reference.
- Tag as “this ad is helpful” so that you can receive more similar competitor ads in your News Feed.
- Create a similar ad for your product or service.
Free And Paid Software To Help You Spy
While the method above is an excellent way to spy on Facebook ads, it is somewhat random. For example, you can’t use it to spy on a specific competitor. Or what if your competitor only purchases a low number of impressions a day, and you miss them? Or what if you just don’t get to your Newsfeed that often? This is where free and paid software comes in handy. Every software and ad analytic tool is unique, but provides you with any combination of:
- Competitor spending habits.
- Top-performing competitor ads.
- Targeting model.
- Specific competitor reporting.
- In-depth performance analytics.
- And more!
Another advantage of these tools is that many will track competitors from specific states or countries—which is helpful if you are trying to expand to a national or global market. A few software programs designed to help you spy on Facebook ads includes:
Spying on your competitor’s Facebook ads has never been easier. The tips above are the best place to begin. Also, browse through Facebook ad galleries or Pinterest posts of past ad campaigns—both in search for your competitors, and for overall ad inspiration.