A website is the first place your customers and prospects visit to know about your brand or to make purchasing decisions. So, your website is an important sales and marketing tool. A cluttered unprofessional website is most likely to turn your prospects off. If you’re running an online store, slow loading pages and difficult navigation are enough reasons to drive your customers to competitors.
Good Websites are your Sales & Marketing Tools
Consumers are increasingly turning online to get information or get their shopping done. Consumers are also using websites to get in touch with brands, express interest, and provide feedback.
Every such contact point provides opportunities to design extraordinary customer experiences, and create value. Customer experiences affect prospect attraction, conversion rates, and customer loyalty.
Moreover, with consumers spending more time online, websites provide businesses an opportunity to generate greater brand visibility.
KEEP A SIMPLE AND PROFESSIONAL LAYOUT. CHOOSE FONTS AND COLORS THAT ARE PLEASING TO THE EYE AND ENHANCE THE VISITOR’S EXPERIENCE.
Ways to Increase your Website Value
MAKE YOUR WEBSITE USER-FRIENDLY.
Having high-end graphics on your homepage can increase website loading time and may end up frustrating visitors in the process.
KEEP A SIMPLE AND PROFESSIONAL LAYOUT.
Choose fonts and colors that are pleasing to the eye and enhance the visitor’s experience. Ensure that the content is neatly aligned; it plays a big role in creating a professional look and feel. Replace low-quality distorted images with high quality images.
INCLUDE KEY INFORMATION TO ADD CREDIBILITY.
Provide company history and details about key people in your organization; give accurate contact details along with email ID, phone number and your office address. Include a privacy statement citing your policies for using visitor information. Customer accolades, awards conferred and press releases about your achievements are all good opportunities to inspire trust in readers.
GIVE A CLEAR CALL-TO-ACTION.
You lose valuable leads, prospects and sales by losing out on a clear all-to-action. Depending on the purpose of a page, include call to actions like “Buy Now,” “Register Now” or “Contact our Sales Team,” compulsorily.
OFFER A FEEL-GOOD SHOPPING EXPERIENCE.
If you’re into e-commerce, include product images to enable shoppers make a well-informed decision. Give effective search options that get relevant results for user’s search terms.
CATEGORIZE PRODUCTS FOR BETTER ORGANIZATION IF YOU’RE DEALING WITH MULTIPLE GOODS.
Categorization also makes it easier for shoppers to find their desired products. Avoid crowding the homepage with images of all your products. Instead, feature the popular products and use smaller images if there are many. You may add several photos in the respective product pages.
MAKE IT EASY FOR USERS TO ACT ON THEIR PURCHASE DECISION
by including a visible “Buy” button/link immediately after product description. Be transparent about the security policies you employ to safeguard sensitive customer information.
PROMOTE YOUR WEBSITE
Implement Search Engine Optimization/SEO strategies constantly to increase visibility on search engines. Use your website address on office stationery, promotional materials and email signatures. Share it on blogs, forums and social media networks.
MONITOR WEBSITE PERFORMANCE
Use Google Analytics to measure website performance for parameters such as number of visits and revisits, length of stay and high-traffic pages. Improve the website content/design depending on these results.
Gone are the days of “let’s put our brochure online” and call it a Website. A professional website nowadays is like a hub of information, a place where constant information and relevant content inform your visitors looking for your type of business and service.
So, when was the lat time you updated your Website? this a very important question to ask yourself and your organization. Do you have content marketing plan in place for the future? Does your site have call-to-actions? Is your Website cluttered with so much information on the homepage, enough to make your head spin?
These are all valid questions to ask about your Website, no matter what type of industry you are in.