A future proof web presence is in huge demand among all major companies worldwide. The Internet is an immensely powerful virtual marketplace, and the need to market and prosper in the digital domain is more imperative than ever. The problem comes in keeping up with the changes and all the different mobile screen sizes there are between smartphones and tablets.
WEBSITES DESIGNED ONLY FOR A DESKTOP COMPUTER
BECOME UNUSABLE FOR A MOBILE DEVICE
Change! It’s Always There
The Internet is an ever-evolving culture. And so are the devices that are used to access it. Gone are the days when the giant desktop was used in a corner of a room to browse through pages over the web. Even laptops are getting less used and favored over tablets.
Websites designed for a desktop computer become unusable for a mobile device, and vice versa. In such a scenario, it is not ideal to design different web pages for different devices. The entire user experience will become extremely cumbersome and inefficient. The user having to enter different addresses to access the same pages in different devices will just be the final nail in the coffin. The correct idea is to think mobile first.
TODAY'S GENERATION IS HAPPY SURFING THE INTERNET ON THEIR IPADS, IPHONES ANDROID PHONES, WINDOWS PHONES, TABLETS, NETBOOKS AND LAPTOPS.
One for All, All for One
A very simple solution to this dilemma was brought on by HTML5 & CSS3 and the genius that thought of designing a basic template that would go with all displays and automatically adjust itself with whatever display size the user is packing, the system being hailed as Responsive Web Design. The concept is similar to a white shirt in fashion; it goes with everything, every time.
The main target audience in today’s world has to be users of mobile devices, like Apple and Android devices, be it tablets or smartphones. Everyone loves to stay connected, all the time, every time. However, a majority of them still feel that the ease and sheer size of a desktop is more comforting.
GOOGLE RECOMMENDS WEBMASTERS FOLLOW THE INDUSTRY BEST PRACTICE OF USING RESPONSIVE WEB DESIGN, NAMELY SERVING THE SAME HTML FOR ALL DEVICES AND USING ONLY CSS MEDIA QUERIES TO DECIDE THE RENDERING ON EACH DEVICE.
Besides, in most developing countries, a desktop is the main mode of Internet browsing. Responsive Web Design gives you the power to cater to all your customers, irrespective of their device, to browse seamlessly on your Website.
Reasons to Implement Responsive Web Design:
- One Website for every screen
- Overall shorter site development cycle
- Performs well in Google's search results
- Provides the correct screen size Website resolution for visitors
- 2.1 billion – number of global mobile Internet users by 2015
Rise and Relevancy of Responsive Web Design
Why the Mobile Market?
With mobile data traffic rate doubling every year, it is definitely not a segment to overlook, because this is where a large percentage of Internet traffic is going. The numbers of mobile tablets are tripling every year, and they are responsible for almost twice the amount of data an average smartphone generates.
Even smartphones are growing every year. In fact, 2012 may be the year that Android overtook Apple’s iOS on the amount of data transferred. Needless to say, today’s world is totally dependent on the Internet, and it is reflected by people’s addiction to mobile devices.
In conclusion, if you are thinking of getting a Website designed and developed you should really consider integrating a Responsive Website into your plans. By not doing this, you will be leaving out a mobile market that is growing at a rapid pace and therefore leaving out new visitors and/or potential customers. If you do already have a Website for your company, then planning a responsive web design upgrade, might be the plan for you.
Responsive Website Testing Tool
Check out this handy tool to see how your site looks in different devices such as smartphones, tablets and different desktop screen resolutions: