Solocube Creative, one of the top Inbound marketing, brand design and web design companies in Vancouver announced the completion of its web redesign campaign for EZ Lay Flooring, leaders in vinyl flooring in Canada.
The new look of the EZ Lay Flooring website is now live. Using rich, interactive web elements and latest HTML5 web technologies, Solocube has launched EZ Lay Flooring's official website.
The website aims to bring together EZ Lay Flooring's dealers, existing users and potential customers, all under the same domain. The website also helps in providing comprehensive information such as product details, installation advice and photos, as well as offering an on-line order form for dealers.
The site not only helps new visitors to browse through latest vinyl floor product offerings, such as ECOLAY, EZCLICK and EZFIT, but also gives information how to find a dealer near them, with a choice of 250+ strong dealership networks of leading luxury vinyl flooring specialists in Canada.
THE WEBSITE AIMS TO BRING TOGETHER EZ LAY FLOORING'S DEALERS, EXISTING USERS AND POTENTIAL CUSTOMERS, ALL UNDER THE SAME DOMAIN.
Speaking on the eve of the launch, Mrs. Jindra Casperson, the owner and President of EZ Lay Flooring said “The website is a natural extension of the growth experienced by EZ Lay Flooring. With a high volume of demand, it became necessary to put all our product offerings in one place to enable potential customers to get a look and feel of the vinyl flooring expertise we possess, before they decide to choose us for their vinyl floor projects in and around Canada. Once they understand what we have to offer, we become the natural choice, and the next step is to direct them to a dealer nearby, so it’s a win for everyone”
Jindra also acknowledges the efforts of Solocube saying “The creative team at Solocube has developed a strategy keeping in view the specific needs of EZ lay Flooring; our expertise, experience, and values. Understanding our specific needs helped Solocube come up with an original and attractive website design and a unique identity that any customer can relate to and identify with.”
The website, developed by Solocube Creative located in Vancouver, BC Canada, has made optimum use of technological advancement to ensure communicating a fresh and business oriented look, complete with all the necessary functionalities of a modern day website. The creative team at Solocube worked together with EZ Lay's management for a deep dive into business analysis, market penetration and competitor analysis to understand the best website solution.
“…UNDERSTANDING OUR SPECIFIC NEEDS HELPED SOLOCUBE COME UP WITH AN ORIGINAL AND ATTRACTIVE WEBSITE DESIGN AND A UNIQUE IDENTITY THAT ANY CUSTOMER CAN RELATE TO AND IDENTIFY WITH.”
Some highlights of the project included:
- Personalized website for EZ Lay Flooring that is responsive and fully optimized for PC's, mobile and tablets
- Custom WordPress Web Development
- WordPress Content Management Integration
- Use of HTML5, CSS3, PHP Development that is responsive to screen sizes of all devices – from desktop PCs to mobile smartphones
Ivan Dancourt, Creative Director at Solocube Creative worked in close cooperation with Jindra Casperson – President of EZ Lay Flooring to understand the values, culture, and brand requirements in designing the new website to fulfill their branding needs. He says “When EZ Lay Flooring hired us for their website redesign and development project, they were very clear on the objective behind this endeavor – to expand their online reach effectively, support their dealer network, and maintain a high degree of customer satisfaction. The result is a fully functional, robust and scalable website that will not only cater to their customers and dealers but is ready to grow along with the company”.
To see the new website, please visit: http://www.ezlayflooring.com/
About EZ Lay Flooring
EZ Lay Flooring is a vinyl flooring distributor of Ecolay, Ezclick and Ezfit Flooring. EZ Lay Flooring distributes through over 250 dealers across Canada; BC, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.
A family-owned business for two generations, EZ Lay Flooring managers and staff inherited an overall experience of 75 years in the flooring business. With a great understanding of designing floors, installations and distribution, they supply top quality products that will not expand, contract, crack or curl like ordinary Vinyl, and deliver them in the most efficient manner. They know what colors, designs and products to use in different applications, and take time to understand and address their customers’ needs.
About Solocube
Solocube Creative Group is one of the leading Internet and Design agencies in Vancouver, Canada. The leadership team led by Ivan Dancourt has a wide spectrum of experience and expertise to help enhance a business' online presence through digital solutions such as customized web design, web applications development, digital marketing strategies and collaterals and IT consulting services. The agency provides holistic design and development services that help companies' products and services to reach to a wider online audience and thus increase their chances of conversion and retain their existing clientele.
To learn more about Solocube, please visit us at https://solocube.com or contact us at 604-210-9480.