Solocube Creative, one of the leading corporate branding, design and logo creation companies in the Vancouver area, announced the completion of its rebranding campaign for one of its major accounts – PJS Systems Inc., a leading integrated AV solutions provider.
Solocube Creative has worked with close cooperation from PJS Systems' leadership to understand the client company's vision, goals, culture and brand value and come up with an appropriate and rewarding rebranding campaign. Solocube Creative was given the specific task of coming up with rebranding solutions whose appeal cut across audience segments and including A/V design consultants, architects, building owners, corporate IT & IS, facility managers and general electrical contractors.
The creative team at Solocube came up with a savvy logo design and inventive identity for the company, that not only instantly denotes what PJS Systems' expertise are, but also leaves a lasting impression on viewers' minds. Solocube Creative envisions the rebranding campaign to give an immediate boost to the recall value of the business.
SOLOCUBE CREATIVE ENVISIONS THE REBRANDING CAMPAIGN TO GIVE AN IMMEDIATE BOOST TO THE RECALL VALUE OF THE BUSINESS
Solocube's rebranding campaign for PJS Systems covered:
1. Redesigning the logo for the company in line with its business offerings and vision. The new logo not only has clean lines but is also visually striking
2. Developing identity manual that gave clear guidelines on how typography, logotype, color themes, and typefaces are to be used
3. Provide instructions regarding stationery, corporate signature, business cards and communication/ sales/ marketing materials that aligned to the overall rebranding strategy
4. Created a catchy slogan for the corporate entity. “Innovation in Audio Video Solutions”
According to Solocube Creative, the rebranding exercise will help PJS Systems to be successful in adapting to the current trends and customer preferences while celebrating its cherished 20 year history at the same time.
Speaking on the occasion, Ivan Dancourt of Solocube Creative stated, “We were contacted by PJS SYSTEMS to rebrand their 20 year old company. After studying the market, competition and brand, we came up with a logo that not only represents PJS SYSTEMS but it also will take them into a new era. We wanted to start from scratch and go in a different direction than their recent logo and although it wasn't easy, we were up for the challenge and through hard creative work and creative concepts we were finally able to design a brand that represents them very well.”
The client, PJS Systems is one of the biggest solutions providers for integrated audio-video systems with latest IT technologies in Canada. Founded by Pieter Smidt and based in New Westminster with offices in Vancouver and recently Toronto, PJS Systems has core expertise in providing richly customized audio video solutions such as video conferencing, remote online training, presentations, theaters/auditoriums, control centers and public announcement systems.
About PJS Systems
With over 20 years of experience in audio visual integration, PJS Systems is the go-to integrator for the largest and most sophisticated projects in the province. We have an impressive resume of clients and installations, both large and small, including universities & colleges, medical facilities, corporate boardrooms, hotels, restaurants, theaters, and operations centers. Our highly trained on-staff engineering, design, project management, installation, and programming teams have literally thousands of successfully completed projects under their belts. PJS Systems prides itself as the “benchmark” of the industry by continually performing work to quality standards, which far exceed the industry norm.
About Solocube Creative
Solocube Creative is an Inbound marketing and design company based in Vancouver, BC, Canada. Solocube is the branding partner of choice for companies across industry verticals since 2003. With proven track record Solocube has notched up proven experience in designing brands that help get clients noticed. Solocube offers a full spectrum of branding services such as logo design, inbound marketing, creative marketing materials, print and high quality responsive web design. Solocube help provide the maximum coverage for its clients' product and service offerings and provide a heightened sense of brand awareness.