In spite of what people may believe, it is still worth investing in Google AdWords Pay-Per-Click (PPC) management. It makes a great deal of money from AdWords and according to some of the biggest spenders on AdWords, $40 to $50 million are spent annually. There is no way they would spend that kind of money if they weren’t getting great ROI.
One of the main reasons people decide to quit using Google AdWords because it is expensive and many do not really know how to use it properly. Plus, it can be laborious when you lack proper training in its use.
Here are a few ways to make Google AdWords PPC less expensive, more profitable, as well as manageable.
1. Learn How To Use It
If you want to make the most of any system, learning about it should be top priority. Learning about Google Adwords is no different; the more you know about it, the more money you can keep from throwing away because of a lack of knowledge.
You can learn more about AdWords here and get certified as well.
2. Restrict Your Match Types
Whenever you bid on certain key terms or keywords, it’s important to let Google know how you want to pursue those terms (e.g., broad match, modified broad match, phrase match, and exact match). If you decide on the broad match it can get expensive really fast because as the term broad suggests, many people may end up clicking on your ad, but not necessarily there to make a purchase.
On the hand, if you use the exact match type, you are restricting your terms to be exactly what you placed a bid on. This can help reduce your cost because it is much more targeted and those who click on your ad or search the exact term, are more than likely to make a purchase.
To stay on top of things, it’s best if you monitor regularly monitor your Search Query report.
3. Set a Realistic Budget
It’s good to have a strategy in place when deciding on a budget for bidding on AdWords. PPC can add up rather quickly if you don’t set aside a daily amount to spend. manage PPC. Don’t just set something up without first knowing exactly how much you are able to spend.
4. Verify Search with Display Select
Being on search and display is a great approach if you want to be seen by a wide group of viewers and get your brand seen as well. But sometimes users who choose this route are left scratching their heads because they don’t understand how their funds were depleted so quickly.
To sum it up, your ads were being shown all over the web instead of just in the search results. As a rule of thumb, split these campaigns and use separate strategies and budgets for each.
5. Keep Track of Your Spending
There can be so many reasons your spending gets out of control. It could be due to a number of reasons including keywords that trigger unrelated hits, or you’re using automated bidding that is quickly depleting the money set aside for this.
Either way, the main point here is that you need to take the initiative and examine key performance indicators day-to-day. This will help reduce or limit the amount of money spent on unrelated clicks or hits.
Here are a few videos directly from Google Adwords to help you get started.
AdWords tutorial from Google – Step 1: What you need to know about online marketing
AdWords tutorial from Google – Step 2: Reach more customers with AdWords
AdWords tutorial from Google – Step 3: Is your website ready to deliver results?
AdWords tutorial from Google – Step 4: How AdWords works
AdWords tutorial from Google – Step 5: What's the best online marketing option for you?
Is it worth investing in Google AdWords PPC Management? Let us know what you think in the comments section below.