There is a way to get your website ranked higher in Google in your local community. Getting found by consumers in your neighborhood should not be difficult for shoppers. You can get your site found quicker by easily adding your location and opening hours to your website.
Here you will find out how to improve rankings for small businesses with local SEO.
1. Create Local Places Pages
The first step is to make your business is listed in the big three search engines (e.g., Bing, Google, and Yahoo. To get set up, each page will require you to input your business’s location, phone number, hours, etc.
2. Page Optimization and Categorization
Optimize your local pages by images of your business, services offered, as well as hours of operation.
Categorization of your business correctly is actually one of the most crucial steps for local SEO. So be sure to categorize your business to get it displayed by the search engines.
3. Input Correct Company Information
It’s important that the information you upload is completely filled out and consistent with all listings. For example, your name, address, and phone number should be the same, and if it is listed elsewhere by someone else, all you have to do is claim this listing (citation).
You can claim your listing by providing proof that you are the owner. Yext and Localeze can help with this process.
4. Electronic Feedback (Reviews)
Google looks at electronic feedback (online reviews) as a major factor when it comes to position or rank as noted by nextinymarketing.com. Google will rank your site higher as your positive feedback or reviews increase. As such, it is important to give visitors who have purchased from you or just visiting, an opportunity to rate your business by placing a button on your webpage.
5. Quality Photos.
We made reference to this in Page Optimization and Categorization because it is an important component. When people are looking for information about a local company, images are a great way to capture their attention quickly. According to research, images capture people’s attention more than text alone and are processed 60,000 times quicker. So be sure to display images of your building, logo, etc.
6. Optimize Your Website
Not only is it good to optimize your site for local SEO, but your website should be optimized as well. Why? Your website presents an image of who you are as a business and therefore, you want the information contained within it to be accurate because it is a part of your local SEO.
What visitors are saying about your site gets shared with others and in turn, can provide connections with other local businesses, forums, and so on. This can be accomplished by writing great content that others share and provide links back to your site.
Also, your website business information (e.g., contact information) should be displayed somewhere on your website and be consistent with your local search engine optimization contact information as well.
What have you done to improve rankings for small businesses with local SEO? Please be share your thoughts and suggestions in our comments section below.