Even without a global pandemic, Alberta Bio Supply was stretched thin on the e-commerce front.
COVID-19, however, changed everything.
Not only has daily life changed for everyone, but it also forced Alberta Bio Supply to launch a brand new e-commerce website to keep up with the demand for effective and safe disinfectant products.
By joining forces with Solocube Creative in early 2020, Alberta Bio Supply is now the de-facto commercial and hospital-grade disinfectant distributor in Canada. From seamless web design and effective marketing strategies, Solocube Creative and Alberta Bio Supply's collaborative efforts ensure clients have a source for high-quality disinfectant products — guaranteed.
Read along to learn how Solocube Creative amplified Alberta Bio Supply's brand when it mattered most.
Alberta Bio Supply's Brand New Website
First and foremost, Alberta Bio Supply needed a website — fast.
Although Alberta Bio Supply has been in the disinfectant industry for two decades, they've never witnessed a supply shock like this before. To ensure their clients receive life-saving products promptly, Alberta Bio Supply needed to jump-start their website into a fully functioning e-commerce site.
From web copy to web design, Solocube Creative brought Alberta Bio Supply into the forefront of online commerce. By allowing Solocube Creative to design the website, Alberta Bio Supply focused on what matters most — fulfilling orders.
Here's a list of what Solocube Creative integrated into Alberta Bio Supply's new e-commerce website:
- A custom Shopify site that showcases each product
- SEO- focused web copy increased Google ranking
- Seamless web design for easy navigation
Efficient Marketing Strategy
Even after Alberta Bio Supply's website upgrade, everything is virtually useless without a clear marketing strategy.
Once again, Solocube Creative stepped up to the plate to form and implement a robust marketing protocol. Here's a list of how Solocube Creative drove awareness towards Alberta Bio Supply's brand with the use of SEO and analytics:
- Google Ads that increase awareness among Canadian clients
- SEO-focused blog posts that rank on Google
- Engaging product descriptions
In Solocube Creative's eyes, clients will not look at a brand unless you give them a reason. In the case of Alberta Bio Supply, Solocube Creative gave a multitude of reasons.
By merely browsing Alberta Bio Supply's product categories, clients can quickly decide which product best suits their needs. Are clients seeking a plant-based cleaning solution that can fight against COVID-19? Well, Solocube Creative made sure to make Benefect products stand out.
How about a safe-to-use disinfectant that's Health Canada approved against COVID-19? Again, clients at Alberta Bio Supply will find everything they need to know about Vital Oxide products.
Ultimately, Solocube Creative's goal was to generate clicks that transformed into purchases.
Presentation is Everything
Overall, Solocube Creative believes that presentation is everything.
With this in mind, the professionals at Solocube Creative made sure to present Alberta Bio Supply's strengths across the website. Here's a list of what Solocube Creative focused on when building the website and composing web copy:
- Alberta Bio Supply's commitment to sustainable and effective products
- Alberta Bio Supply's affordable prices
- Alberta Bio Supply's experience as a leading disinfectant distributor in Canada
- Alberta Bio Supply's socially responsible agenda
In other words, Solocube Creative harnessed Alberta Bio Supply's website as the perfect platform to gain customer's interest and trust.
Unlock The Power Of e-Commerce
From web design to blog posts and everything in between, Canadian brands benefit from utilizing a digital marketing agency such as Solocube Creative. Now that Alberta Bio Supply is ready to take on 2021 without a glitch — are you?
A word from Solocube Creative & Alberta Bio
“From the moment we started working together, we knew that the products Alberta Bio Supply was selling were well sought after products to target a market in need of commercial disinfectant in Canada. I also really liked that their products were safe for people to use and also safe environment.
Shopify is a very powerful eCommerce website platform, and we wanted to create something unique within that platform that spoke to their audience and displayed their products in an easy-to-navigate and marketing-driven way and I think we achieved that. I am hoping we can continue to grow with them and wish them much success.” – Ivan Dancourt, Creative Director of Solocube Creative.
“Prior to the pandemic, we managed a steady, consistent business. Within days of the outbreak, our phones never stopped ringing and our tired old website struggled to keep up. A colleague recommended Solocube, and within weeks we had a high-quality, professional e-commerce website up and running, along with a marketing strategy, SEO and more. I can’t say enough about Ivan and Solocube. They kept us going through the busiest days we could ever imagine! I look forward to growing further with the support of Ivan and his team. I can’t recommend them enough” – Oliver Buchmann, Founder