M&T Air Conditioning has been a leading commercial HVAC company in the Vancouver area since it opened in 1978. With over 40 years of experience, M&T Air Conditioning knows how to get commercial HVAC jobs done right.
However, times change fast and in the digital era and M&T Air Conditioning knew that they needed to step up their digital game to attract more customers.
That's why they started working with Solocube Creative in 2020. Since then, the relationship has blossomed into a brand new website that's led to an influx of new customers.
Now, M&T Air Conditioning is no longer one of the leading commercial HVAC companies but the leading commercial HVAC company in Vancouver.
Continue reading to see how Solocube Creative transformed M&T Air Conditioning's digital presence.
M&T Air Conditioning's Lead Generation Commercial HVAC Website
When M&T first started working with Solocube, they were looking to drum up more business from a google ads campaign. However, Solocube Creative proposed to build a website that would be a lead generation machine.
M&T Air Conditioning's old website was outdated and more of an online brochure with simple contact details. That's why Solocube began designing a website that delivered all the features and functionality that a modern commercial HVAC business needed.
Solocube Creative understands that every website page is an opportunity for a customer to contact M&T Air conditioning. That's why Solocube set out to build a website that impresses and informs the visitor so they can get in touch with M&T Air Conditioning no matter what page they land on.
Furthermore, the website needed to be easy to read, easy to navigate, filled to the brim with useful information, fast loading, and of course, have top search engine ranking SEO optimization.
Incredible Commercial HVAC Web Design
After intensive research, planning, and design, the website went online. Here's a list of all the incredible features that Solocube implemented into M&T's website build:
- Custom WordPress development for commercial HVAC web design
- Mobile and responsive website design to fit any screen size or device
- Professional and detailed website design
- Top-quality website content and copy
- Fully optimized for speed which achieved a google speed score of 100 and an A score in GT Metrix
- Filled with blogs using professional writers and SEO optimized content
- Full SEO / Onpage SEO / Technical SEO
- Local business listings and citation building service
- Integration of e-mail marketing software Klaviyo to build an email list
- Lead generation request quote forms
The best part is that the website is fully scalable and can grow with the business. That's a necessary feature because of all the new customers that have been flocking to M&T Air Conditioning.
Perhaps Ivan Dancourt, Marketing Director of Solocube Creative, said it best:
“We are very proud of the new M&T Air Conditioning website. Through our intensive research, at the beginning of the project, we found that the majority of HVAC company websites in the space were outdated, boring and not focused on lead generation and we wanted to raise the bar and make the new M&T website an example of what a professional and modern commercial HVAC site should be.
We understand that a website not only should look good in every way, shape and form, but it should also work as a lead generation tool for M&T.
We are confident that this new website will take them into the future and that it is primed for success, as it will bring them lots of leads so that they can keep growing their business.
It was an absolute pleasure working with Josh and his team and we look forward to keep working with them in the future”
That future starts now because M&T Air conditioning has had so much success with the new website that they've tasked Solocube with running all of their social media and online marketing.
Get More Leads
From professional commercial HVAC web design to professionally written content, M&T Air Conditioning’s new website is built for success. For M&T, it’s been easy to see that Solocube Creative knows how to boost lead generation and turn potential customers into real customers.
However, all Canadian businesses and brands stand to gain a lot of leads by working with Solocube. Take it from M&T Air Conditioning—working with Solocube Creative has led to the most growth they've ever experienced.
Here is what Josh Susser, Director, Technical Sales and Marketing said about the new website and the future of M&T Air Conditioning.
“In a nutshell, the new website is a game-changer.
When we sat down with Solocube to quantify the requirements for the design, we discussed our desire to have a site that fully encompasses the culture, vision and identity. In addition to that we wanted our website to generate revenue and sales. We wanted a marketing machine that takes advantage of the most cutting-edge web marketing strategies and SEO available to deliver top tier rankings and new business.
Solocube shared our passion and ambitions for this project from the very beginning and has delivered big time.”