Ever since the inception of Enrique Freyre S.A.C. in 1928, the goal remains the same — to provide the best customer service and products possible to the Peruvian market.
With over 90 years of exemplary service in Peru’s industrial-grade components and automotive service equipment sector under its belt, the time is now to upgrade Enrique Freyre S.A.C.'s business into the digital age.
Enrique Freyre S.A.C. teamed up with the creative minds at Solocube to focus on branding, digital marketing, and a fully-integrated website.
Read along to learn how Solocube's website design and marketing strategy are taking Enrique Freyre S.A.C. to new heights.
Need to Expand Market Reach and Accessibility of their Products and Services
If there's one key reason why Enrique Freyre S.A.C. needed to build a new website and develop a new marketing strategy — it's because of the need to expand their reach to existing and new clients and keeping in pace with the evolving use of technology for that purpose.
Enrique Freyre S.A.C. is the market leader of equipment for automotive and industrial service, petroleum, mining, construction, airports and refineries, in Peru. However, an increased demand of products and services in Peru has spurred an influx of competition from domestic companies. Aside from keeping up with their well-known quality of products, Enrique Freyre S.A.C. needed to re-think how they connect with clients.
Luckily, Enrique Freyre S.A.C. was well-positioned to make a push into the digital frontier with the help of Solocube Creative.
Enrique Freyre S.A.C. and Solocube have enjoyed a fruitful business relationship for over 15-years. During this time, Solocube has garnered Enrique Freyre S.A.C.:
- 11,000 likes on Facebook
- Over 10,000 e-mail subscribers
- Over 100 steady leads per month
Building a Better Future
When it comes to business, the most important word is growth.
With this in mind, Solocube chose to integrate Salesforce, WordPress, and WooCommerce into Enrique Freyre S.A.C.'s website. Each of these tools played a role in taking Enrique Freyre S.A.C.'s entire product catalog online.
Here's a brief glimpse at how Enrique Freyre S.A.C. is poised for new and exciting growth with the help of a new website that contains over 100 products.
Understanding the Customer's Needs
One of the highlights of Salesforce is customer retention management and sales tools.
By using Salesforce's CRM, Enrique Freyre S.A.C.'s agents are notified of new product requests. Furthermore, Salesforce allows Enrique Freyre S.A.C. to see a complete view of their customer's needs.
Mailchimp email automation is also a crucial aspect of Enrique Freyre S.A.C.'s marketing strategy. Solocube understands that outreach is necessary to engage with current and potential clients.
Now, Enrique Freyre S.A.C. has access to customizable emails, CRM, and target-based data that will help them secure more sales than ever before.
Usability and Custom Design
Last but not least is the website's design.
Solocube harnessed both WordPress and WooCommerce for a streamlined user interface. By incorporating a sleek design that captures the essence of Enrique Freyre S.A.C., Solocube's implementation is incredibly easy to use and navigate.
The Beginning of a New Era for Enrique Freyre S.A.C.
Now that Enrique Freyre S.A.C.'s website is fully-functional let's take a look at what Gabriela Freyre, Administrative Manager of Enrique Freyre S.A.C. and Ivan Dancourt, Creative Director of Solocube Creative, had to say about the collaboration.
“For the past 15 years, we have had the pleasure to work with Solocube Creative’s team in various marketing services, from our branding, web design and implementing marketing strategies.
Ivan Dancourt, the Marketing Director, is knowledgeable, creative, and is very patient.
He presented us many interesting options to include the latest technology and marketing strategies in furthering our reach to existing and potential clients, by using Facebook Advertising and sales funnels for lead generation.
He helped us understand how the integration of technology could improve the marketing and sales goals of the company.
We look forward to continue our working relationship with Solocube into the 21st century.”
— Gabriela Freyre, Administrative Manager at Enrique Freyre S.A.C.
“The new website has taken Enrique Freyre S.A.C. to the next level. For the first time in their history, we’ve taken their biggest sales asset online, their whole product catalog.
By taking their catalog online, we are now able to market all of their products directly to their audience using Facebook Ads, SEO, and Email Marketing.
In the backend of their new site, we integrated Salesforce to make lead generation more organized and productive for their sales team. We understand that a website not only has to look good and be functional, but it needs to serve as a marketing tool, and we are very happy with the outcome, as this site will serve them and their customers for years to come.
We look forward to keep working and growing with Enrique Freyre SAC.”
— Ivan Dancourt, Marketing Director at Solocube