The Internet is saturated with so much content, both good and bad, it’s a wonder it can still hold everything together.
We have to plow or sift our way through massive loads of content every day to find that bit of information we need or like.
For the regular web user, content is only classified into two: the boring, poorly made kind, and the quality one that stands out. With a lot of distractions vying for our attention, how can your brand stand out through all the constant “digital noise”? Here are tips to create branded content that stands out.
Create content with a purpose and for the target audience in mind
Sometimes the best solutions are the easiest and the simplest ones. To put out web content that has value, quality, and stands out, you have to know your purpose in creating the content. Another important attitude is to create content with personality, keeping your audience in mind, and definitely do not create content solely for the purpose of making money.
Give your audience “snackable”, visual content
The rise of visually-focused social media sites like Instagram and Pinterest presents an opportunity for marketers to show off their creative visual skills. In a study conducted by ROI research, 44% percent of respondents said that they are more likely to engage with a brand if it posts pictures more than any other kind of media.
Customers are always hungry for good content, and they want content that’s easy and quick to digest. Users gravitate towards visual content like quality images and entertaining videos, because reading content is not enough. They also have to see it for themselves. Photos and videos are also easily accessible due to their potential to go viral.
Provide a compelling CTA (Call-to-action)
Content marketing is also all about strategic calls-to-action. A call-to-action, simply put, is what prompts users to do exactly what you want them to do. It can be anything from subscribing to your newsletter, calling your company, getting more information, or simply continuing to the next page.
Who isn’t addicted to lists, making lists, or reading them? A list is a sure-fire way to grab a reader’s attention since it can impart key information simply and quickly. According to Brian Clark, founder of CopyBlogger, “Any headline that lists a number of reasons, secrets, types, or ways, will work, because, once again, it makes a very specific promise of what’s in store for the reader.”
Lists can also easily prompt readers to take action, provided that the content is still presented with quality and the reader finds it relevant and useful. Most often, lists are as effective as any compelling call-to-action.
Infographics are making waves recently. Like a list, an infographic distributes key information in a quick and uncomplicated manner. Its unique blend of quirky, colorful images, plus snippets of text immediately capture readers’ attention. It’s very useful if you want to impart important information like a survey breakdown or a step-by-step procedure without sacrificing your readers’ interest due to an overload of text. Creating infographics is also fun because it prompts you to be creative and make it entertaining and informative at the same time.