Coultish & Co. Mortgage Corp.
Solocube Creative was responsible for building the brand of Coultish & Co. from the ground up. They focused on two major elements: Brand Identity, and Web Design and Development. In developing Coultish & Co.’s brand identity, Solocube Creative and Coultish & Co. both emphasized a sophisticated approach. To stand out, they needed a different standard mortgage broker look than the existing competition. Ivan Dancourt, Creative Director of Solocube Creative started first with creating the logo design to establish look and feel, plus brand direction. The next elements tackled were business card design, letterhead design, presentation folder design, banner display signage design for walking street traffic and road advertisements, and finally, email signature design for the use of the entire staff.
The biggest challenge encountered by the Solocube Creative team was making the Coultish & Co. brand look and feel different from the rest of the competition. Since the mortgage broker industry is very competitive, making them look unique was one of the goals in this project. One helpful tip was the use of the term “mortgage advisor”, which was one of the initial requirements by Coultish & Co. because they consider themselves more of an advisor than just a plain broker.
Location: Langley, BC
Services Provided: Branding, Responsive Web Design & Development, Custom WordPress Web Design, Marketing Material Design, Web Content Writing
- Client Coultish & Co. Mortgage Corporation
- Date September 1, 2015
- Tags Web Design
- URL View Project