Having set benchmarks in the Refrigerated Transport Industry with reliable, efficient and timely deliveries of perishables, United World Transportation (UWT) has literally travelled miles ahead of its inception, way back in 2003.
It all starts in the refrigerated transportation industry
With humble beginnings as a Third Party Logistics Company by the name of “United World Cargo”, the ten-year journey of the company has been marked by rapid growth, expansion, incorporation of its own Trucking Division “United World Trucking” and its eventual re-branding to “United World Transportation”, as it stands at the helm of Refrigerated Transportation today, not just within Canada, but across the United States and Mexico as well.
THE TEN-YEAR JOURNEY OF THE COMPANY HAS BEEN MARKED BY RAPID GROWTH, EXPANSION, INCORPORATION OF ITS OWN TRUCKING DIVISION “UNITED WORLD TRUCKING” AND ITS EVENTUAL RE-BRANDING TO “UNITED WORLD TRANSPORTATION…”
Reflecting back at these ten years of significant achievements, Kat Bowles, the Marketing Coordinator of United World Transportation has said, “With an enduring passion for continuous improvement shaped by the two owners, UWT has grown to be a successful transportation provider in the refrigerated produce industry, an educator for market, regulatory and industry topics and a sought after employer. And, we are looking forward to what the next 10 years hold!”
Achieving the right balance for the logo
Designing the right logo that holistically represents one’s business is indeed a meticulous task, and especially when the logo is associated with the purpose of commemorating something as special as ten years of success, it is necessary to keep a number of aspects in mind.
The Design Team at Solocube Creative, a Vancouver-based Digital Marketing Agency that is renowned for creating unique and meaningful brands, has done a fantastic job by creating the ten year anniversary logo for United World Transportation, which not only personifies all the core values of the company, but is also the perfect pictorial depiction of the team’s remarkable ten year old journey.
Having been associated with United World Transportation in 2009, when it accomplished the task of redesigning their website, Solocube Creative has continued to work with UWT aiding their marketing department, and this time to design a logo that would represent the company’s glorious journey so far.
The creative brains at Solocube left no stone unturned to brainstorm and create an outstanding logo, one that has incorporated the existing logo and colour palette, while using the shape of a truck to convey a very simple, yet substantial message from United World Transportation with conviction, “We drive the road ahead in the Refrigerated Transportation Industry!”
THE 10 YEAR ANNIVERSARY LOGO NOT ONLY PERSONIFIES ALL THE CORE VALUES OF THE COMPANY, BUT IS ALSO THE PERFECT PICTORIAL DEPICTION OF THE TEAM’S REMARKABLE TEN YEAR OLD JOURNEY.
In line with its core philosophy of blending creativity with professionalism, and advanced technical graphic design, Solocube had initially provided United World Transportation with two different logo designs to chose from. Upholding one of its major guiding principles of fostering a dynamic work environment that encourages diversity, respect, growth, and fun, the onus of deciding the final logo was left upon the employees of United World Transportation, by means of an internal voting system.
Different logo versions
Creative Director of Inbound Marketing at Solocube Creative, Ivan Dancourt is proud of the seamless professional relationship that both the companies have shared over the past 4 years. He says, “We started working with UWT in 2009 when we redesigned their website and now in this special milestone we feel proud to have worked closely with United World Transportation in the creation of a logo that means so much for their founders and team. And we look forward to continue working with them in the future as well!”
About United World Transportation
United World Transportation (UWT) specializes in over the road refrigerated produce shipments across Canada, the United States, and Mexico. Founded in 2003, UWT consists of a third-party division, United World Cargo and a trucking division, United World Trucking. We understand that growers, shippers, food service companies, retailers and carriers need a transportation company that can effectively communicate, work proactively, and apply resourcefulness and knowledge to ensure the safe, secure, and on-time delivery of perishables. Contact us today to consult with us on how we can offer you improved productivity, cost savings and peace of mind.
About Solocube Creative
Solocube Creative is a leading web development and inbound marketing company. It offers customized website development and marketing solutions to clients across Canada, US and South America. Started in 2003 with an eagle eye focus on commitment towards high value website design, the company now also offers inbound marketing, print design, content strategy, logo and branding solutions, and responsive web design. The company is lead by Vancouver based Ivan Dancourt, who has an extensive 17 years experience in web design, development, advertising and marketing.