It’s the end of the year and we’ve compiled all of our top blog posts of 2013.
We really enjoy bringing you the most helpful and informational articles we can provide. We also value your feedback and through that we continue to learn and evolve in order to bring you better and more valuable information in the world of web design, Inbound marketing, social media, branding and print design. We look forward to 2014 to become an even better source of information for you.
Below you will find our top 10 blog posts of 2013. These are based on the amount of traffic each post got throughout the year.
A future proof web presence is in huge demand among all major companies worldwide. The Internet is an immensely powerful virtual marketplace, and the need to market and prosper in the digital domain is more imperative than ever. The problem comes in keeping up with the changes and all the different mobile screen sizes there are between smartphones and tablets.
Organic SEO and Pay per Click are two opposite ends of the same thread. If you want to promote your website without really waiting for nature taking its course, you need to make additional efforts and give the much needed push to your SEO campaign. In order to obtain the winning edge in the highly competitive web world, the right mix of organic SEO and PPC advertising is the key to successful websites.
A Website is perhaps the most public part of a business. Whether you are a singer, an artist, a brand or a new business owner looking to make it big, a website is a must have tool in today’s world to ensure you get the popularity you deserve.
When you are looking to choose a domain name, however, there’s a wide range of options available. There are a plenty of domain options to pick from, some of them being .com, .edu, .net and .ca.
The term “disruptive” has a somewhat negative connotation to it, which is probably why disruptive marketing strategies have largely remained untapped by small and medium scale businesses. However, companies today are gradually realizing the potential of applying disruptive marketing tactics to boost their business in a increasingly competitive market.
Content strategy is the process of creating content that resonates with the brand’s online objectives. A sound content strategy is crucial to establishing credibility in the eyes of the search engines as well as your target audience.
Digital Marketing has revolutionized the way businesses connect with customers today. The key focus in this form of marketing is the use of innumerable digital channels such as Emails, Search Results, Social Networks, RSS, Voice Broadcast, Podcasts, Video Streams, SMS, MMS, Banner Ads, Digital Billboards, Game Consoles and so on, to provide unique, innovative, consistent and personalized digital experiences with the ultimate aim of reaching out to customers across the world, communicating with them, engaging them and thereon strengthening your brand identity.
When you launch a new business online, you are a faceless personality. Your business website has to compete with millions of other websites. However, you can turn your facelessness into an advantage because you have a blank canvas on which to paint a portrait showing an image that you want your customers to perceive. In other words, you have complete freedom to craft a brand personality for your business. So, how do you paint that perfect brand picture?
Advertising needs to be interesting, appealing, and attractive in order to drive attention. Whether it is Facebook advertising or Google AdWords advertising, creativity, and understanding of the keywords is a must.
You’ll have to have a plan in place in accordance with your needs and how you want to project your business on the market front. As far as online advertising is concerned two popular mediums are discussed ahead, take a look and decide to yourself which one suits your business well.
Logos represent the face of the company and as such they are very important branding and marketing tools of any company. It helps in communicating the brand image visually, and thus makes your brand more memorable with the existing customers as well as new and potential customers.
When you plan to launch a website for your business, you need to assign an internet marketing budget for two activities – firstly, the actual web design & development, and secondly, marketing your website. In one hand, website owners spend as much on marketing as they do for the development and on the other hand website owners skip the marketing and expect magic to happen overnight. Do not save on marketing budget; else you end up receiving poor returns on your investment in designing the website.