Logos represent the face of the company and as such they are very important branding and marketing tools of any company. It helps in communicating the brand image visually, and thus makes your brand more memorable with the existing customers as well as new and potential customers.
Factors to be considered while designing a logo:
- Keep it simple.
- Keep it appropriate.
- Try to connect it, with your product, making it synonymous with the product you deal in.
- To create a long– lasting impression.
THE LOGO DESIGNING PROCESS HAS TO BE A MUCH CAREFULLY THOUGHT OUT PROCESS KEEPING IN MIND THE ABOVE MENTION PRINCIPLES.
1. Research
Conducting in-depth research and analysis is very important in understanding the pulse of the market, audience, as well as similar players in the field, competitors etc. It helps you in understanding what competitors are doing, and what consumers are expecting. You get a better idea of connecting to the consumers with proper research.
2. Conceptualize and sketch
Once you have gathered the information about what the customers expect, what your competitors are doing? You are in a better position to communicate about your product with the market. Based on the results of research you can develop a story, to narrate to people with pictures. Observations during research help you to come up with a concept for your campaign. You can make a rough pictorial representation of such a concept.
3. Improvise
Seek feedback on the initial concept and the sketch, do your research and try to improvise on it. Remember to keep it short, simple, memorable and connected with the product under consideration and try to use few fonts; keep pace with the changes and trends in logo designing; be experimental; make sure it works on different backgrounds; don’t overdo; use different colors; use smart objects; make it legible.
LOGOS HELP ENHANCE THE VISUAL REPRESENTATION, LEAVE A LASTING IMPRESSION AND CREATE UNIQUE BRAND AWARENESS ABOUT YOUR PRODUCTS OR SERVICE
Logos have a biological effect or element, cats hear, dogs sniff and we humans see. Aesthetically and creatively designed logos would attract the customers and onlookers alike; they would be the first things to be sighted and remembered for ever. Logos help enhance the visual representation, leave a lasting impression and create unique brand awareness about your products or service.
A PROFESSIONALLY DESIGNED LOGO WOULD DEFINITELY HELP YOU TAKE YOUR PRODUCTS, SERVICES AND BRANDS TO A WIDER MARKET.
Logos can be used anywhere and everywhere on your letterheads, business cards, advertisement, and promotional items. As such they should be designed for something as small as a business card to a large hoarding, and to the customers in up market segment and in a down market. They communicate positive message about your brand and company.