XL Flooring recently launched its website at www.xlflooring.ca.
Well-known and highly respected in British Columbia & Canada for their quality line of Luxury Vinyl Floorings “Drop & Done” & “Flexiplank”, XL Flooring is now expanding their product line from Canada to the United States.
The Luxury Vinyl Flooring Specialist is one of the leaders in using the TIGHT-FIT ™ Luxury Vinyl Plank, which allows anyone to install their floor on their own. As experts of flooring needs and supplies, any challenges faced with floors can be solved fast and effectively, without sacrificing design and quality.
XL Flooring uses vinyl planks that are manufactured from advanced technological plants in Korea. The designs of these eco-friendly flooring materials can satisfy the various design tastes of Canadians and Americans and will enhance the style of any residential or commercial space.
These flooring materials are not only an excellent addition to one’s environment due to its pleasant appearance, but its durability is exceptional. Installing a good flooring usually takes a lot of time and effort; more often than not, one may require expert help to set their desired floor. However, the products that XL Flooring uses make it easy for practically anyone to create their desired floor design all by themselves.
In order to ensure that their growing number of clients & dealers can be properly catered, XL Flooring collaborated with Solocube Creative to help them with Brand Identity & Print Design, as well as Web Design & Development. Solocube helped XL Flooring choose the right logo, designed staff business cards, designed the banner for their product stand in dealer store locations and produced the new brochure for one of their products. This was done to establish brand identity in the market and so that customers can easily navigate and choose the exact products they want from XL Flooring.
XL Flooring’s new website is more than just a visual treat, as it has custom website design throughout each section. Every feature on their website will give viewers all the necessary information they need from the overview of the company, down to the customer’s testimonials of their products, and designers and architects. The website delivers clean and precise visuals that will help customers & dealers navigate through the pages easily.
The website uses custom WordPress Integration, and Responsive Web Design to enable customers from viewing the site through their mobile devices, iPad, iPhone and smartphones. The website also includes a password protected dealer section. This allows dealers to access exclusive documents and information about their products, make orders, and check product stock. Likewise, the Designer & Architects section is also password protected, with the same features.
Ivan Dancourt, CEO & Creative Director of Solocube Creative, provides a closer look on what to expect from XL Flooring’s website. “I worked closely with XL Flooring in assisting in developing their brand. Once established, we designed the different pieces of print media, such as their business cards, brochures and banner displays for their dealer stores,” he stated. As he worked with designing their website, he has personally seen the quality of the products that XL Flooring offers.
He adds, “When it came to their site we wanted to design a site that showcased the quality of their luxury vinyl flooring. I am amazed at the quality of their floors that look and feel very realistic, so it was important to show that through smart web design and good photography, and along with well placed images throughout the site I think we achieved this.”
Moreover, he added, “Consistent branding is very important to me, so from branding to print material to web site design, I always make sure that it all ties in together at the end. I think XL Flooring is now well positioned in a more sophisticated way, where they can present themselves better to their market.”
Finally, Deb McIntyre from XL Flooring stated: “XL Flooring is very excited to launch our new website. As part of a name change and corporate rebranding initiative this new site not only allows us to showcase our products to end users, we also have mini-sites for both the dealers we support AND the designers and architects who spec our products. We love the new design and great navigation and we’re thrilled that so much information can be made available to our customers and their customers.”