Established all the way back in 1928, Enrique Freyre S.A.C. is a company that has been in business for over 90 years now! Based in Lima, Peru, the company sells and markets equipment for various industries, such as automotive and industrial services, petroleum, mining, constructions, airports, and refineries. However, despite the company’s long and illustrious history, they noted that their equipment catalog was outdated and ineffective. As a result, they hired Solocube Creative to breathe new life into their equipment catalog.
You see, up until this point, Enrique Freyre had been designing their own catalogs in-house, leading to less-than-professional results. However, as the company went into their 90th year, they decided to enhance their image and brand identity by getting their catalogs redesigned by a professional team. Solocube Creative soon rose to the challenge, creating a brand new catalog which is clean and professional in aesthetic, being easy to read and containing extensive product listings which help customers to decide what equipment to purchase.
The new catalog features 100 products showcased over 110 pages, allowing for a simple, professional, and clean design which better reflects the modern image of the company. The company now proudly distributes the catalog at all the trade shows they attend, including the famous Expomina trade show in Peru. The newly-designed catalog is generating a lot of demand from customers and prospects at these sorts of events, making it one of the company’s #1 source of sales and revenue.
Digital catalog distribution
However, the catalog isn’t limited to print copies – Solocube Creative also created a digital version which can be distributed digitally to prospect website visitors who are expressing interest in the company’s products. So far, the online demand for this glossy new digital catalog has seen the company amass an email list of over 5,000 people, all of whom wanted to download the catalog for their own reference and happily handed over their email address and more details to do so.
This digital distribution makes sense in the modern digital age, making it easier than ever for customers to see Enrique Freyre’s products on the go via their mobile devices. What’s more, the move is also great for the environment, helping to limit the amount of paper which is used and ultimately helping the company to reduce their carbon footprint while providing their customers with increased ease and convenience.
A strong relationship
Enrique Freyre SAC and Solocube have a long history of working together, having worked together on various projects for many years. Solocube has been their marketing and design partner since 2004, working on many different aspects of their business which revolve around marketing and design. For example, we have worked on 3 different website designs, Facebook ads, SEO, internet marketing, email marketing, article writing, content marketing, branding/logo design and marketing material print design for the company, helping them to amass an email list of 6,000 subscribers and continue thriving as they approach a full century of business.
Visit Enrique Freyre at: www.efreyre.com