As another year comes to an end, we look back at our top 10 blog posts. These are based on the amount of traffic each post got throughout the year. It is very interesting to see what visitors are searching for, how they find our site and how our articles, hopefully, help them get the information they need.
We always strive to bring the most relevant information into our site and hope you enjoy the information we bring.
Wishing you Happy & Safe Holidays and a Great New Year!
Below you will find our top 10 blog posts of 2014.
1. .ca or .com: Which Domain Should I Register?
A Website is perhaps the most public part of a business. Whether you are a singer, an artist, a brand or a new business owner looking to make it big, a website is a must have tool in today’s world to ensure you get the popularity you deserve.
When you are looking to choose a domain name, however, there’s a wide range of options available. There are a plenty of domain options to pick from, some of them being .com, .edu, .net and .ca.
2. How Much Does a Logo Cost?
The logo is among the most important concerns that business owners need to deal with. First off, there is the issue of how it should look like and what should go into the design.
There are likely hundreds to thousands of service providers offering logo design services, so another major dilemma would be about whom to go with. But the more pressing matter is: how much does it cost? Will it be worth it to go with an excellent design with a higher price, or would a cheaply priced logo with a basic design be enough to send out your message?
3. Essential Steps to a Successful Logo Design
Logos represent the face of the company and as such they are very important branding and marketing tools of any company. It helps in communicating the brand image visually, and thus makes your brand more memorable with the existing customers as well as new and potential customers.
4. Responsive Web Design is the Future and the Future is Now
A future proof web presence is in huge demand among all major companies worldwide. The Internet is an immensely powerful virtual marketplace, and the need to market and prosper in the digital domain is more imperative than ever. The problem comes in keeping up with the changes and all the different mobile screen sizes there are between smartphones and tablets.
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5. Organic SEO Vs Pay-per-Click (PPC) Advertising
Organic SEO and Pay per Click are two opposite ends of the same thread. If you want to promote your website without really waiting for nature taking its course, you need to make additional efforts and give the much needed push to your SEO campaign. In order to obtain the winning edge in the highly competitive web world, the right mix of organic SEO and PPC advertising is the key to successful websites.
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6. Applying Disruptive Marketing Tactics To Your Business
The term “disruptive” has a somewhat negative connotation to it, which is probably why disruptive marketing strategies have largely remained untapped by small and medium scale businesses. However, companies today are gradually realizing the potential of applying disruptive marketing tactics to boost their business in a increasingly competitive market.
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7. Measuring Your Google Adwords with Landing Pages
Landing pages are critical to online businesses as they can be powerful tools when it comes to the conversion and selling phase. Basically, a landing page exists for the reason of capturing a potential customer’s information through a simple web form. Conversion can take on a variety of forms. It can be a subscription to a blog or a newsletter, a completion of a form for an e-book or white paper download, or, most importantly, it can be providing transaction details to purchase a product you are offering. No matter what it is you want to accomplish via your landing page, you need to make sure that it does what you intend it to.
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8. Integrating B2B Inbound Marketing Into Your Sales Funnel
The former marketing era of pushy, compulsive selling is long gone today. It has come to be replaced by Inbound Marketing that works on the thumb rule that a well-informed, educated and entertained consumer is more likely to make a purchase. In fact, New Age Marketers are increasingly looking at Inbound Marketing Techniques for long-term trust building, which is the key to high lead conversions.
9. The Breaking Bad Guide To Storytelling For Content Marketers [infographic]
“Vince Gilligan’s acclaimed drama cooked up addictive storytelling by mixing traditional plot elements, unconventional characters, and a distinctive visual flair. With the series concluded, let’s take a look at the creative chemistry Breaking Bad used to bond with a large audience and explain how marketers can apply these lessons.”
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10. Inbound Marketing Strategies For Your Business
The social media age is going strong and there is no better time than now to invest in inbound marketing. It is a continuous process by which you attract visitors to your brand through quality content and offer them products/services they will benefit from.
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