The logo is among the most important concerns that business owners need to deal with. First off, there is the issue of how it should look like and what should go into the design.
There are likely hundreds to thousands of service providers offering logo design services, so another major dilemma would be about whom to go with. But the more pressing matter is: how much does it cost? Will it be worth it to go with an excellent design with a higher price, or would a cheaply priced logo with a basic design be enough to send out your message?
A Logo is the Embodiment of a Company’s Character.
It is normally used for branding and is focal in developing customer recognition. Businesses need to have a strong branding to mirror the expectations and professionalism of their companies. Therefore, choosing the right logo is a meticulous process that entails a lot of substantial thinking in regards to its overall representation, and not just a procedure done with a sole focus on the price.
The Logo Design Market
Logo design is a service sector of quite a varied and extremely competitive graphic design business. Logo design service providers can be categorized into three. There are large, full-time logo design agencies, small to mid-sized design companies, and individual freelance graphic designers. A 2011 report estimated that the market size for logo design services in the United States was $3 billion and that over $10 billion was spent globally on logo design services found on the web.
CHOOSING THE RIGHT LOGO IS A METICULOUS PROCESS THAT ENTAILS A LOT OF SUBSTANTIAL THINKING IN REGARDS TO ITS OVERALL REPRESENTATION, AND NOT JUST A PROCEDURE DONE WITH A SOLE FOCUS ON THE PRICE
The Cost of a Logo
The colossal importance of the company logo is such that some businesses are willing to pay for the price just to ensure professional branding. Others have achieved continued global success with a comical amount of money shelled out for their logo, while some, ironically among the biggest entities, spent absolutely nothin
- The cost of the Accenture logo, created by Landor Associates in 2000 – $100,000,000
- The price tag of Pepsi’s symbol, designed by the Arnell Group in 2008 – $1,000,000
- The price paid by Nike for its logo designed in 1975 by Carolyn Davidson – $35
- Twitter logo cost, designed by Simon Oxley in 2009 – $15
- The cost of the Coca-Cola logo, designed in 1885 by Frank Mason Robinson – $0
- The price tag of the Google logo, designed by Google co-founder Sergey Brin in 1998 – $0
Logo Design Services
When conducting an online search for logo design services, you will find that different professionals will quote a variety of prices owing to the diverse standards they use to deliver their work and their level of expertise.
For example, at some freelance logo design company, a simple logo can cost approximately $200 and will often include a simple custom logo design with a distinct company name and symbol.
In some freelance design cases, a logo entailing intricate designs and sophisticated fonts can increase the cost to around $400, which includes the option to select from different logo designs and at least three concepts for various stationeries, and a number of revisions.
At other logo designers, a logo package costs $220, which includes 6 initial logo designs, followed by 3 preliminary stationery designs, and business cards as well as social media backgrounds, icons and logos.
However, a report at LogoLance.com cites surveys that reveal the following costs that most companies spend on logo design projects:
Between $1,000 and $4,000, with the average cost at around $2,500
Medium-sized or larger companies
Between $8,000 and $12,000 on identity design, with the average at about $10,000
NOT ONLY IS IT IMPORTANT TO GO WITH A DESIGNER WHO EXEMPLIFIES YOUR CHARACTER AND CORE VALUES, BUT THEY SHOULD ALSO HAVE THE PROFICIENCY TO CREATE A LOGO THAT SETS YOUR BRAND APART FROM YOUR BUSINESS COMPETITORS.
What your Logo Designer Should Provide You
As your logo takes on an important function in your drive to depict a powerful and professional image of your company, it is vastly important that you choose a designer who takes the responsibility seriously by working closely with you to enable complete understanding of what your brand stands for.
Not only is it important to go with a designer who exemplifies your character and core values, but they should also have the proficiency to create a logo that sets your brand apart from your business competitors.
In the process of picking out a logo designer, you should take into chief consideration the thorough process being undertaken to determine how your logo should look like and what it should represent.
Meeting with you to develop a design brief that details your requirements and the relevant information needed to design the ideal logo for your business
Conducting research, including surveys and social media interaction, to learn more about your audience and their mindset as well as their awareness in order to create a logo that connects with them.
Checking the trends of the industry you are in and learning what designs made the most positive impact to customers in order to find out the best visual image your business should put out.
Sketching / conceptualization
Designing the first draft of the logo using the different insights taken from the preliminary steps with the intention of making use of the data to achieve the perfect portrayal.
Taking a break from the logo design task to be able to assess the design in an analytical manner and come up with new concepts to enhance the quality of the logo.
Involving discussing the designs already drafted and checking if improvements can be made before the finalization phase.
Presenting the finished design(s) to you and giving you the option to choose the logo that best depicts your business.
Delivery / support
Discussing your additional concerns, when necessary, to provide support you need.
With these comprehensive steps, you can be assured of getting the perfect logo that will do wonders for your business in terms of branding and professionalism.
Do not jeopardize your chances of success by going for a cheap logo design that is ineffective in conveying your message, but do not also splurge your resources on services that may not be worthwhile expenditures and are instead needless expenses. In other words, the perfect logo should be done only by a field expert who walks the extra mile in order to provide your business with the best logo that it ought to have.