Are you a small business owner who isn’t sure why you should hire a digital marketing agency? Do you feel like it makes more sense to have someone in-house do all your online, mobile and social media marketing? Have you scoured the internet and trained yourself how to do your own marketing, so don’t see the value in hiring someone else? Here’s how an outside expert can boost your results.
You Need A Measurable Strategy
Committing to posting to Facebook once a day and one or two blogs a week is more a goal, and less a strategy. Yes, you can measure if you have posted as scheduled—but for your efforts to fall into a true “marketing” category, they must be far more detailed. Many well-intended business owners set similar goals with the belief that they now have a strategy in place. However, a digital marketing strategy must have many supportive and measurable tactics in place. The goal should never be to post for the sake of posting in the hopes of driving conversions but to measure success by conversions. For example, yes Instagram is popular but is it where your demographic is? Would LinkedIn be a better place to engage?
They Have The Right Tools
Online marketers invest in industry software and tools to get the job done, software and tools you may not know exist. Just like the industry software you use for your business, marketing software optimizes your outcomes. This includes in-depth online consumer targeting.
Source: Hubspot
It Will Save You Money
How much money do you spend each month marketing your business online? What is your cost per acquisition? Is your digital CPA higher or lower than your offline CPA? These are answers to questions you need to know. Your digital marketer will maximize your budget saving you money in the long run.
Get Back To Business
Your time is money so don’t forget to factor your time into the cost of your current digital marketing budget. Just like the way in which you serve your client, you specialize in what you do and can deliver faster and more efficient results. So, get back to doing what you do best and leave the marketing to a pro.
Innovation
When wondering why to hire a digital marketing agency, innovation must not be forgotten. Your marketer will learn the ins and outs of your business and brand and will find innovative ways to engage your demographic online. The way we engage electronically is vastly different to how we engage in-person and your marketer will help you find the most effective ways to boost your online presence.
Branding Your Business Online
Marketing isn’t just about driving conversions but boosting your online branding. Even if you don’t sell your product or services online over 40% of your brick and mortar clients will check you out online before visiting your store for the first time. This means you need to deliver a consistent message across all your online platforms.
If you are in the market for a tenured digital marketing agency who can optimize your marketing efforts—reach out to Solocube Creative today!