Facebook marketing for dentists is an excellent way to showcase your work and engage with your local target audience. However, there are some common mistakes that many dentists make with their Facebook marketing. Here are a few things you should avoid.
Posting Before And After Photos Separately
While the goal may be to build a bit of anticipation, posting a “before” photo without the “after” can be a bit confusing. You certainly don’t have to be a graphic designer to place the two photos side-by-side with the appropriate text, just invest in a DIY tool such as PicMoneky. Make sure that your photos are high resolution and shot at close range. They must be bright and not blurry. Be sure to add text to the image, not just the post, detailing what the Before and After is for: tooth whitening, veneers, caps, straightening, etc.
Targeting The Wrong Demographic
If you are going to invest in paid Facebook ads for your dental practice, then you must adjust the demographics of each ad you place. Yes, geo-target for your area, but don’t use a generic demographic for every ad. For example, if you specialize in children’s dentistry your goal is to target parents—so you should adjust your core target group from your ads for tooth whitening or veneers.
Failing To Respond
As your paid ads begin to generate engagement, you must respond. While not every comment requires a response, be sure to respond to every question about your services that arise, as well as any direct messages. You must not only respond, but you must do so in a timely manner—same day, preferably within the hour.
If you use a tool that allows you to pre-schedule posts to all of your social media profiles then you may save time by adding the same posts to Facebook, Twitter, and Instagram. While the use of multiple hashtags may be beneficial on Instagram and Twitter, keep it between 1 and 3 for Facebook. Instead, focus on engaging posts that get right to the point.
Only Posting About Your Services
It’s a mistake that business owners across many industries make: posting only sales heavy content and ads. While the goal of Facebook marketing for dentists is to drive a steady stream of new patients, and get your regular clients in with greater consistency—posting only about your services or most recent promotions doesn’t inspire your followers to visit your page with frequency. Mix things up by posting:
- Dental fun facts
- Oral hygiene tips
- Photos and info about your local service area
Investing in Facebook ads for your dental practice is an excellent way to increase engagement on social media, overall website traffic, and boost your conversions. Keep a close eye on your analytics to capitalize on what works, and make sure all of your social media efforts are consistent.
Are you a dentist looking to advertise on Facebook? Contact us we'll be happy to help!