I want to talk to you about 5 strategies you can use right now to promote your business on Facebook.
Install Facebook Pixel to Track Website Traffic
So, the first thing we need to do here is- assuming you have a website- is that you need to install the Facebook pixel on your website. This is a piece of code that basically lives on your website and it tracks all traffic coming to it. So if somebody goes to Google and does a search and gets to your website, that visitor will be tracked by Facebook, so later on, inside the Facebook management tool, you can create an ad to target that person.
Target your Website Traffic
The number one way to target your traffic on Facebook would be to target your website traffic. So once you have the Facebook pixel installed, you can create an ad targeting your existing website traffic. Over time, that website traffic will grow as more visitors come to your page from all over the place and you can target them. So you’re basically retargeting them with an ad. And you can safely say these are warm leads, since they have been already to your website and have shown interest in your business, in your product, or in your service.
Target your Facebook Fans
The number two way would be to create an ad targeting your existing Facebook fans. These are people that already like your page, therefore they are already engaged with your content. If you don’t create ads to people that already like your page, right now, the way that Facebook algorithm works is that your visibility in their feed is going to be super low. We all know Facebook is a pay to play platform and that is the only way to really reach all of your audience. So if you have 500, 1000, or 10000 Facebook likes, a certain way to reach them would be to create an ad targeting them.
Target your Email List
The number three way would be to target your current email list. If you have a newsletter that you email to any existent email list, you could take that email list and upload it to Facebook and target those people with a Facebook ad. So there, another great way to target your audience but on Facebook.
Target a Facebook LookAlike Audience
The number four way would be to create what is called a lookalike audience. A lookalike audience is basically a audience list of people based on a current audience that you have already created. So, for example, a website traffic audience. So basically, Facebook takes that list and goes out and find, inside its data, a list of people that are similar or lookalike of your current list. Therefore, you’re going outside of your circle of people that know your brands and finding new people that have similarities in this audience. So, a lookalike audience is a very powerful way to go outside and find new customers.
Target by Interests
Number five would be interests. Every use in Facebook has interests. You like different things, different bands or music, or companies. So, you can create ads targeting all of these different interests. So depending on what type of service or product you have and doing your research, you can target by demographics right down to a job title or band that they like or a brand that they like that is similar to yours, therefor you are laser targeting the people that might be interested in your company or service. Another powerful way to market on Facebook.
So to review, the five ways you can market your company on Facebook would be your website traffic, your fans on your page, your email list, a lookalike audience, and interests. These are five simpler ways that you can get started. Now, the first thing I need to tell you and remind you is go install the Facebook pixel. If you’re not ready to do Facebook ads right now, that’s fine. But, install it. Therefore, your website’s traffic will be tracked by Facebook. And once you’re ready, down the road, you can start marketing to those people that have already been to your website, which is the simplest way to do marketing on Facebook right now.
I hope you liked this video. Please leave me your comments below and I’ll be happy to answer them. Thank you for watching.