Look at any huge successful online business and more likely than not, their public marketing plan is not entirely dependent on one social media outlet, like Facebook. Solidifying your presence on social networks is still important, but what’s more important is maintaining a permanent home and building a sound foundation in your website. Here are three reasons why.
1. You own everything
Having your own business website means you claim ownership to all that’s connected to it. Everything from your domain name and address, content and web design, to that little slice of the Internet you occupy—it’s all yours. It also means you probably paid a considerable amount of money for it. But nevertheless, it’s money well spent. Be proud of it and be the best care taker for it at the same time. This is no easy feat and could take up much of your time. But as long as you maintain your domain, it will always lead users to your website. Even if something comes up and you need to transfer to another company to host your website, your domain name and all of its related content can be retained so your existing customers and fans can still find you.
This is not the same with social networking sites like Facebook. Facebook may be free, but there’s always the looming possibility users could loose interest, like it’s happening to the millennial generation or lose to competition and eventually cease to exist, which is so not cool, remember myspace?. After all that hard work you put into building your Facebook page and gaining a huge following among Facebook users, only to lose it when you least expect it.
FACEBOOK MAY BE FREE, BUT THERE’S ALWAYS THE LOOMING POSSIBILITY USERS COULD LOOSE INTEREST, LIKE IT’S HAPPENING TO THE MILLENNIAL GENERATION OR LOSE TO COMPETITION AND EVENTUALLY CEASE TO EXIST, WHICH IS SO NOT COOL, REMEMBER MYSPACE?.
2. You control everything
Owning your website also means you own the experience of using it. You have full control of the content you put out and how it is presented when you want to. You can customize and edit every single detail to your own specifications. Also, when it comes to design and layout, there are no limitations and restrictions. Facebook on the other hand, has a uniform look and gives you control to tweak only limited parts. There’s not that much room to stand out, visual wise. It definitely makes more sense to spend more time building your website and presenting it exactly the way you want it to.
One more not-so-good thing about Facebook, you might wake up one day to find your account hacked. If this happens to you, it can take a while to sort things out and gain control of your page again. This sucks because that amount of time you should have been spent doing some fruitful marketing with your site, you instead lose to regaining access to your hijacked Facebook page.
3. You can provide a better buying experience
If you’re selling a product or service, focusing on your business website is more critical than putting all your eggs on the Facebook basket. A website provides a more seamless and direct buying experience for consumers as opposed to working around widgets or being redirected to another site when going through transactions in Facebook. Some consumers won’t have the patience at all to go through third party sites to close a sale.
IF YOU’RE SELLING A PRODUCT OR SERVICE, FOCUSING ON YOUR BUSINESS WEBSITE IS MORE CRITICAL THAN PUTTING ALL YOUR EGGS ON THE FACEBOOK BASKET.
At the end of the day, don’t put all your eggs in one basket, yes Facebook is good for advertising your business and connecting with fans but the reality is, it’s not yours to keep, Facebook owns everything you publish, the moment you hit post. So build your own hub, your own domain and website and push everything towards that.