You have been marketing your content for your company since you started it – diversifying your strategies across as many different mediums and platforms as possible, to get the largest following. From marketing campaigns to raise brand awareness to flyers, banners, posters and handouts, you are on the street and on the screens. More than that though, you aren’t just marketing your brand though; you are educating your audience about your brand. In other words, you are marketing the content you have to offer, not just marketing. The next step: market your content so that it can go viral.
Going viral isn’t just about getting page shares and re-posting your content as quickly and across as many platforms as possible – there are a lot of elements that you need to consider if you want your brand or company to be recognized. There’s a strong psychological element that must be factored in; a lot of consumers want to see content that won’t just appeal to their purse strings these days, but rather, they want to see content that will appeal to them emotionally.
Content marketing is becoming the next fastest avenue to do this – with content marketing, a company can educate users on why their brand is more useful or helpful to their everyday life. Using social media, brands are advertised through informative gateways like Google Plus, LinkedIn, and even Facebook – as well as through visual outlets like Youtube, Vimeo and Instagram. But even more importantly, a report conducted by The New York Times found that stories that are practical, surprising and interesting are those that are most likely to gain the most traction.
Here’s an infographic to get the most information for the perfect viral share:
Author: Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California.