Current Marketing landscape
The Internet has changed the way people think about marketing. With search engine optimization and the deep proliferation of social media, the face of marketing has changed forever. Today, marketing strategies have to be formulated keeping in mind these factors, and only those which derive optimum use out of these marketing tools are considered good enough. Inbound marketing is a specific type of marketing strategy which makes smart use of the latest marketing tools and significantly reduces sales cycle.
INBOUND MARKETING IS A SPECIFIC TYPE OF MARKETING STRATEGY WHICH MAKES SMART USE OF THE LATEST MARKETING TOOLS AND SIGNIFICANTLY REDUCES SALES CYCLE
How inbound marketing helps?
Inbound marketing intelligently combines various facets of marketing like content marketing and social media marketing and implements special strategies to create leads through smart content marketing, manage them and aid in sales conversion. In simple terms, inbound marketing makes use of technological advancements that help customers find companies rather than companies find customers (as is the case with traditional marketing). The focus is on attracting leads, nurturing them and successfully converting them to customers in a relatively short span of time. This conversion-based approach also helps in brand building and the generating trust and credibility.
Some of the themes that outline inbound marketing process and its benefits to sales are:
The mainstay of inbound marketing is good content. Good content keeps in mind current trends in content marketing and use only the best practices (relevant keywords, good structuring and easy to understand language) to formulate this content.
This not only helps your company comes up top on SERP’s but also guarantees online coverage to the fullest
2. SEO/SMM optimized:
Websites and landing pages need to be optimized so that the focus is primarily on the content therefore making sure that there are no distractions and the content reaches the users directly and effectively.
This helps in generating leads by informing people of your products and services in a way that generates trust and arouses interest.
3. Leads management:
After the first step of capturing leads, these leads need to be carefully nurtured and gradually converted to customers. This is achieved again through content marketing and social media marketing. Social media forms an important part of this process as it is possible to interact with potential leads on a more intimate basis and provide relevant information and updates about your products and services.
This ensures that the sales leads generated stay involved and interested, and have adequate participation in conversations and discussions about your business.
4. Right tools for inbound marketing:
While there are different tools available for inbound marketing, these should be used judiciously based on the level of funneling and the type of audience. For example, a hard to percolate audience segments such as C-level officers and leadership team need to be attracted rapidly by brochures, demos and executive summary. Similarly press releases, white papers, websites, blogs and newsletters can be used to target regular site visitors.
This way, positive leads can be converted into customers that are loyal and appreciative of the brand-in other words, just the right kind of customers that you need for your business.
INBOUND MARKETING ALSO REDUCES SALES CYCLES AS IT EMPLOYS BEST STRATEGIES OF CONTENT MARKETING AND SOCIAL MEDIA MARKETING WHICH HAVE STOOD THE TEST OF TIME AND HAVE BEEN WIDELY FOUND TO BE EFFECTIVE
Inbound marketing strategy is therefore a great way to make a solid customer base. The strategy also reduces sales cycles as it employs best strategies of content marketing and social media marketing which have stood the test of time and have been widely found to be effective. By using these latest tools, inbound marketing strategies also provides increased exposure and penetration for your business, thereby generating more customers in less time.