A lead magnet is an online marketing method of getting targeted online opt-ins, most often to build your email marketing list. Email marketing is still a highly effective method of generating quality leads, and more importantly—keeping your business top of mind. However, you won’t get far by just placing a “sign up for our monthly newsletter” box on your website, or link in your online content. You must get creative, and create lead magnet ideas that will spark interest and improve your conversion rates. The 5 ideas below are all excellent ways to do just that.
Create and Give Away a Free e-Book
Who doesn’t love something that is free? The trick is that the “something” you offer must be a gift that your target audience would want enough, that they would be happy to give you their email address in exchange for. One of the most popular ways of doing that is to deliver a white page or e-book on a topic of interest. Don’t worry, these don’t have to be lengthy to entice your audience. Even as short as 1,000 words will do the trick. If not something that long, consider a content upgrade. Just make sure you deliver something good!
A Promo Code
Another excellent lead magnet is to offer online shoppers or visitors to your e-commerce website and exclusive promo code if they opt-in. Be clear and upfront about these terms so that it is not misleading. For example, “Receive 15% off your first order” or “10% off just by adding your email. Must be used within 30 days.”
Offer Something Exclusive
I don’t know about you, but I have joined the email list of every store I shop at with any level of frequency. Why? Because I get access to new products first, member-only discounts, and exclusive promo codes. I’m even emailed when the products I love go on sale. So, create a lead magnet that offers something exclusive, and even your regular shoppers are more likely to opt-in.
Offer Something Fun
You know your target audience better than anyone. So, why not appeal to their interests by offering them something fun? The sky is the limit on this one, just make sure it is branded. Here are a few ideas:
- Super cute printable shopping list
- A personalized label template
- Budget spreadsheet
- Free recipe book
- Printable daily gratitude journal
Training, Guide, or Toolbox
You are an expert in your field, and while you want your clients to hire you for your specialized services and skills—they might also be searching for some DIY tips and tricks. So, create an opt-in that offers training videos, a step-by-step guide, or a resources or toolbox of sorts. So that you don’t give away all the goodies, keep your training source elementary. That way they will still need you, your products, and your services!
How To Market Your Lead Magnet Ideas
Now that you have some lead magnet ideas, you need to consider how to market the ideas, so that your leads will opt-in. Go ahead and add an opt-in form to Facebook, or to the home page of your website. but to really drive traffic, consider investing in Leadpages software. Creating an opt-in lead page with this advanced lead magnet delivery software is a versatile, visually engaging, and effective means of promoting your lead magnets. With over 160 SEO-optimized templates to choose from, you are sure to find a lead page for all your needs. No coding or graphic design required!
These are just a small handful of lead magnet ideas. Try one or many, or use them as inspiration to create your own unique email-list-building marketing funnel!