Businesses of all sizes, and across every industry leverage online marketing to capture new leads and conversions. In addition to your website and social media, you may build landing pages to hyper-target specific demographics—or promote individual products. While landing pages are effective, you must identify landing page software that makes building a new page a breeze—and that drives rapid conversions. Leadpages is currently one of the top contenders in the world of DIY landing pages. Here is our Leadpages review for 2017
Understanding Landing Pages And Marketing Funnels
Before we delve into why Leadpages is our top choice as a landing page builder, let’s first discuss the value of a landing or lead page, and having multiple marketing funnels. While you are sure to have a website and relevant social media profiles, any proactive online marketing campaign must take a strategic approach to capturing new leads, and building their marketing list.
Landing capture pages act as an opt-in form, where your leads enter their contact info (typically their name and an email address) in exchange for a free gift—such as an ebook, article, or exclusive access to a YouTube video. Once you have their email address you can keep your brand top of mind with email, text marketing, and even direct mailers. Leadpages is our top pick for landing page design, creation, and DIY marketing funnels.
Using landing pages for lead generation as part of your marketing strategy is a great way to get qualified leads for your services or products. What makes landing pages effective is that their sole purpose is to get a website visitor to take a certain action, like for example, subscribe, purchase or fill out a form to get in contact with you. Also, they can be very effective, landing pages contain no links or buttons to different parts of your website, the only button or link should be directed to get a visitor to take action, like for example contacting you or buy from you.
Until recently, a lot of work went to into creating landing pages, just in design and programming alone. Landing page copy is another very important part of an effective landing page and getting a visitor to take a certain action. In the past, you had to design and program a landing page that actually converts, by tweaking each element of a landing page until the results were favorable.
Different uses of landing pages
- Ebook or whitepaper
- Webinar registration
- Consultation for professional services
- Discount coupon/voucher
- Contest entry
- Free trial
- A physical gift (via direct mail)
- Notification of a future product launch
Existing challenges of creating landing pages from scratch
- Technical challenge
- Design of landing pages
- Programming of landing pages
- Connection to Email marketing software
- Time and money
Introducing Landing Page Builder: Leadpages
Leadpages specializes in building landing pages for blogs and websites of different kinds of businesses. A landing page is a separate page that a visitor arrives at after clicking on an advertisement. A landing page is different from the actual website – it is primarily used as a single marketing channel.
Landing pages are great marketing funnel tools in an online marketing campaign. A marketing funnel is a structure which helps track the levels at which customers follow to make their decision of purchase. With a marketing funnel, it is easier to tell what would serve consumers better at every level. You can follow up with your customers up by email or phone.
Leadpages offers an effective tool to help you increase online revenue. Even more, landing pages can be used to collect emails of subscribers, and also provide varieties of templates that can be used for lead magnets.
Leadpages: The #1 Landing page builder
- No coding needed
- Designed for conversions
- Drag and drop customization
- Add pages to any site
- Easy Connection to Email marketing software
- Testing already done for you
What Makes Leadpages Our Top Pick?
There is an endless option of DIY landing page design and creation software to choose from, but Leadpages is in a league of its own. Here are some of its top features:
- Choose from over 160 SEO-optimized templates.
- Easy and intuitive drag and drop interface makes it easy for you to customize your lead capture pages.
- Add text, countdown clock, or video to personalize your lead page.
- Mobile responsive templates ensure a user-friendly and easy-to-read form on desktop, laptop, notebook, and smartphone.
- For maximum efficiency, integrate with your current email lists, CRM, webinar platform, marketing and sales software, and over 40+ platforms.
- Unobtrusive, conversion-amplifying lead capture pop-ups.
- At-a-glance analytics and reports allow you to gauge test and gauge the success of individual landing pages and/or all pages at once.
- Offline SMS opt-in and one-click signup links.
- WP widget that can be further customized with your HTML—however, Leadpages is designed to be the most effective landing page creator for those with zero HTML skills.
- Skilled customer service team, available to answer any questions—and get your new landing pages up and running ASAP.
- An endless option in customizable layouts, features, and conversion-driving tools.
Not All Landing Pages Are Created Equally
The fact of the matter is, you can create a landing page without Leadpages or one of their landing page design contemporaries. In fact, you could create a simple WP landing page—however, not all landing pages are created equally. Think of landing pages in a similar manner as offline marketing. You could type up a plain Jane black and white flyer from a Word doc, or you could have an eye-catching high-gloss flyer designed. The latter is what Leadpages does for you.
To grade your current landing pages, please visit the Leadpages Landing Page Grader.
How Effective is Your Landing Page?
If you currently have a landing page and want to know how effective it is, take advantage of the free landing page grader from Leadpages.
Leadpages gets leads and sales for your business by using the most efficient methods which include contacting them via web, social media emails and text messages. Here are some of the features that make this service quite effective:
Templates Available: Leadpages offers you variety of landing page templates that are mobile-friendly. These have high performance and work very fine on both web and smartphones. They are easily accessible with virtually every electronic gadget that can access the internet without distorting the outlook. The outlook is designed to suit whatever device is being used.
Interface: Leadpages’ landing pages have easy interface, by simply dragging, dropping, clicking and typing, you can customize your landing pages without encountering any technical difficulties.
Customization: You are free to decide what outlook you desire for your elements. You can decide what positions you want the texts, images and widgets to be. Your choice is immediately updated to suit the screen resolution of any device used for access by lead.
Lead capture Pop-ups: You can use lead boxes to collect leads anywhere on the site with the use of two-step opt-in forms. New leads are instantly added to email list and the built-in lead magnet delivery system delivers the best content.
Unlimited Domain: Leadpages can help you publish to unlimited domains.
SMS Opt-in Codes & Click Sign-up Links: Using automated SMS text messages, opt-ins can be captured wherever leads carry their phones with Leaddigits. Leads can then sign up and register for webinars, getting the necessary information and follow ups right in their mailbox with leadlinks.
Integration: You can boost the efficiency of marketing and sales software that you have already used simply by linking it to the leadpages. Your contact lists can be updated with new contacts and you can send webinars and CRM to even more leads.
Opt-In Pages Aren’t Your Only Option
While creating lead capture pages may be your primary goal for creating a landing page, it certainly isn’t the only reason. Leadpages has a variety of templates to choose from, including:
- Thank You Pages
- Webinar Pages
- Upsell Pages
- Launch Pages
- 404 Pages
- Lead Capture Pages
Leadpages integration includes:
Automation: Leadpages works with Hubspot, Marketo and Ontrapot without a stressful setup.
CRM: You can build integrated publicity through InfusionSoft and Salesforce by integrating either with leadpages.
Ecommerce: Enlarge your online market by utilizing landing pages with 1Shopping Cart, Interspire and Shopify.
Email: You can send leads from leadpages through any of these emails; Active Campaign, AWeber, Constant Contact, ConvertKit, Drip, Emma, GetREsponse, iContact, MadMimi, MAilCHimp and SendReach in order to make your email audience more active. Another advantage here is reaching out to a wider lead.
Digital Advertising: Reach out to more leads through efficient use of landing pages with either Facebook Ads, Google AdWords and other advertising platforms. Numerous leads would get to know more about you.
Payment: Making payment can be easier for you and clients through making use of leadpages’ landing pages with PayPal or Stripe. Payment becomes more convenient.
Scheduling: Secure convenient appointment with your clients through Acuity, Calendly and Timetrade, right from your landing page.
Social Media: You can achieve an endless audience by efficiently utilizing popular social media in getting across, publishing your leadpages as a Facebook tab or publishing on GooglePlus, Twitter and LinkedIn gives you a wider exposure and public attention.
Webinar: Enlarge your webinar list through mail by using GoToWebinar and Webinar Jam/EverWebinar and a signup link to promote your business.
Website: Leadpages’ landing pages work well with Drupal, Joomla, SquareSpace, Weebly, Wix and WordPress
Leadpages offers weekly webinars. You can learn a variety of new things like how to pave the way for getting more leads and sales for faster business growth. Leadpages do not upload pre-recorded messages. You get to meet the speakers live. You also get to ask questions on matters related to the topic.
An example of what you may gain during any of these Web-Seminars is: Revelation on the top list Building Strategies, Best Practices for Turning your New Leads into customers, optimizing a ‘Forgotten’ page for more traffic and sales and Taking the Tech Headaches out of the picture.
Leadpages offers three pricing options including Standard, Pro and Advance.
Standard offer is for Home Businesses and Solopreneurs at the rate of $25 per month paid annually.
Pro is for Small businesses and Professional Marketers for $48 per month paid annually.
Advanced is for Marketing Teams and Agencies at the rate of $199 per month paid annually.
Leadpages also offers a free page grader. You may like to consider that the Standard offers currently gives a 33% cut if you are willing to pay annually, while Pro offers a 38% cut if you make payment annually.
Leadpages has one of the best customer service in the industry, Leadpages is very proactive and helps you with any question or issue you may have. There are some more characteristics that makes Leadpages unique.
- Leadpages is fast and easy to use.
- Offers variety of customization.
- It attends to customers quickly and attends to webinar questions with speed and accuracy.
- Easy integration with third party tools
- Quick loading of pages.
Quality Landing Pages, At A Completive Price Point
Many companies hire a talented web designer who they pay to design a landing page that converts. While the designer does an excellent job, odds are you pay a pretty penny. With Leadpages, you choose from one of their plans—currently priced at $25, $48, or $199 per month. Yes, you can find less expensive landing page software, but the quality and conversions cannot compare.
While you must invest in marketing your new landing page, Leadpages SEO optimized templates are designed to drive organic traffic to each new page. It is easily the best landing page software on the market today.