Awareness and Interest are the top two spots on 4-part marketing funnels, followed by Decision and Action. When marketing a product or service online you must first drive traffic into your funnel, but the top of the funnel marketing must be strategic. Instead of just sending traffic to a website and hoping for the best, most marketers create marketing funnels. Here are 5 things you need to know to get started.
You Can Invest In Funnel Builders
No need to learn graphic design or coding, or hiring someone to design your landing pages for you—when you can invest in quality funnel builders. The advantage of funnel builders is that they come with conversion-optimizing templates that can be customized to meet your needs. The templates are even designed with specific types of products or services in mind. Some funnel builders provide you with suggested funnels, while others allow you to arrange landing pages in any method you desire.
You Should Build Multiple Funnels
Don’t just build one funnel, but at least one funnel for every sector of your target audience—and hyper-target each of your funnels. With a funnel builder this is fast and easy, and included as part of your monthly subscription.
You Will Need To Market Your Funnels
You can’t just build a funnel or add a landing page to your website and expect your target audience to find it. You will need to create a strategy of paid and organic marketing designed to drive targeted traffic. This could include any combination of paid article marketing, PPC, paid and organic social media marketing, and more.
Not All Funnels Will Last Forever
A funnel that is performing well today may not perform well a few months from now. As you see sales or opt-ins drop, try tweaking the pages. However, you may need to retarget your audience.
Not All Funnel Software Is Equal
Not all funnel software have the same features and functions, and some are more reputable than others. Two of your top choices include Clickfunnels and Leadpages. Both are impressive, but both work a bit differently.
Leadpages is for anyone who wants to build their own sales funnels from scratch, by creating individual pages that are hosted on an existing website. The pages you design can still be part of a multi-step funnel, but you have to design and drive your funnel yourself. For example, your marketing software may have pre-designed funnels, so you might only be in need of pages. Leadpages are also designed to be added to your existing website. Pricing packages are a bit more cut and dry, with just 3 pricing plans.
Clickfunnels provides you with predesigned funnels that can be customized to meet your needs. Their funnels don’t require an existing website to host, making them ideal for any startup who wants to get up and running ASAP. Clickfunnels is also an excellent option for promoting a one-off webinar, special event, or anyone who wants to establish an online presence—without investing in a full website.