For measurable and optimal ROI, the landing pages you create should be part of a larger sales funnel. This means you must invest in sales funnel software that automates actions and analyzes your results. As with all types of software, you must understand what it is you are investing in. Answering the sales funnel software questions below will help.
Is It Just A Lead Page Program?
Everyone’s needs are unique, so the first thing you must determine is if all you need is a design tool. Some lead page builders provide you with the DIY templates to design both basic and advanced lead pages. While you may be able to design some stunning pages, there are software solutions that do far more. If a design tool is all you need, at least make sure it auto-generates the code required to copy and paste to your website—or a WP plugin to post your Leadpages to the web.
Is It Integrated?
If you are looking for more than just a design tool, you must check to see what your sales funnel software is integrated with. At the very least, you want it to integrate with your email software, sales software, social media, marketing software, payment processors, and CRM. If the integration you need is not built-in, it’s not worthy of your time.
What Analytics And Testing Is Built-In?
You need to be able to accurately measure your ROI, which means you need to be able to analyze and measure the results of each lead page. This way you can tweak pages that aren’t performing well, or even do an A/B split test—which comes as standard with software such as Leadpages and ClickFunnels.
What Types Of Pages Can You Design?
Almost all lead page builders have a variety of categorized templates, which can be customized with drag and drop features—or you can build your pages from scratch. Make sure that your software allows you to upload your own images, graphics, and logo to further personalize your pages. While a standard opt-in page may be the first thing that comes to mind, you may also require:
- Thank You Pages
- Webinar Pages
- Sales Pages
- Upsell Pages
- Launch Pages
- 404 Pages
- And More!
Where Will Your Page Be Uploaded?
Every sales funnel software is unique. For example, Leadpages is designed to upload your landing page to your existing website, while ClickFunnels is designed to create stand-alone funnels. This is an essential difference, and there are benefits to both. This means you must identify your needs before you make an investment.
Do You Have To Create Your Own Sales Funnel?
Some businesses choose ClickFunnels as an alternative or addition to their website. In other words, it’s far more than just a design tool—but used to create pre-designed landing pages that guide users through multi-step sales funnels. The idea is that you create multiple funnels, targeted to a variety of consumer needs. ClickFunnels is also an excellent option for promoting a one-off webinar, special event, or anyone who wants to establish an online presence—without investing in a full website. Suggested funnels designed for a variety of needs are built-in, all of which can be customized to meet your needs. Pricing plans vary dependent upon the number of funnels you require, and volume of traffic.
On the flip side, Leadpages is ideal for anyone who wants to build their own sales funnels—or to create sales funnels that link to your integrated software. The pages you design can still be part of a multi-step funnel, but you have to design and drive your funnel yourself. For example, your marketing software may have pre-designed funnels, so you might only be in need of pages. Leadpages are also designed to be added to your existing website. Pricing packages are a bit more cut and dry, with just 3 pricing plans.
Is There A Free Trial?
Not every software is right for every company, which is why it is wise to do a free trial before committing to a monthly or annual plan. Have a funnel planned and all required design elements and text figured out before you sign up so that you can maximize your time. Also, make sure the software you choose has free videos and tutorials to help you get up and running. Both Leadpages and ClickFunnels currently offer a free 14-day trial. During this time create at least one A/B test. What you want to determine is how easy and intuitive the software is for you and your team to use.
As you can see, there are quite a few things that you must take into consideration when choosing the right sales funnel software. Both Leadpages and ClickFunnels are worthy contenders, one of which is sure to meet your needs. Take your time, watch a demo, and chat with each company before making an investment. If you know anyone who uses the software you are considering, inquire about what they do and do not like about it.