What's a Sales Funnel?
A sales funnel is one of the key ways businesses turn potential customers into real customers. There are several steps in a sales funnel that start from the top and funnel down into a sale.
For example, let's take a look at a brick-and-mortar clothing business. At the top of the funnel, people pass by the store—some stop and take a look while others walk by.
Those who decide to walk inside have passed to the next part of the funnel. Once inside, some leave, but others start looking through the clothes.
A percentage of those looking will find something they like. Then comes the crucial moment where a customer decides if they want to purchase the item.
The last part of the funnel is where the customer walks to the counter and purchases the item—a successful sale.
This is a simple example, but it illustrates the importance of being able to engage customers and see where there's room for improvement.
Of course, sales funnels don't apply only to retail businesses but just about any type of business can benefit from having an effective sales funnel.
The Four Stages of the Sales Funnel
In the sales funnel, there are four stages—Awareness, Interest, Decision, and Action.
Awareness is when you catch a customer's attention. This could be from an ad, a tweet, a google search result, or even a storefront.
Once customers or clients are aware of your business, then they'll begin to research your company and others. They're likely going to compare your business with others and see if your company is the best option.
The decision stage is when a potential customer is ready to purchase or become a client. Likely, the customer is considering other options as well, but it's narrowed down to your business and a few others.
This is the bottom of the sales funnel when a potential client decides to act and purchase something or become a client.
Why Are Sales Funnels Important?
Sales funnels are important because it shows you the path that potential clients take. If you understand the funnel, then you can find out where potential customers drop out.
If you build up your sales funnels and actively engage your funnels with the goal of converting new leads, then you can increase the conversion frequency of your existing clients or customers.
Not only that, but sales funnels can increase upsells and referrals. Remember, you want to do your best to retain your customers and clients as well.
How Do I Optimize My Sales Funnel?
Even if you have already mapped out your funnels, you may be searching for an effective way of engaging your leads. This is where sales funnel software comes into play.
Chasing leads by yourself can lead to many missed opportunities because of forgetting to follow up, missing appointments, and having unorganized spreadsheets.
Sales funnel software streamlines the entire process by automating and optimizing engagement. Depending on your needs, it may even integrate with your industry software—and have customer service tools built-in.
Sales funnel software allows you to start building your client base rapidly and with much less stress. No matter whether you're a startup or an established company, sales funnel software will help you plug the gaps in your sales funnel.
The List of Best Sales Funnel Software for Engaging Leads
Although all software is an investment—sales funnel software is one in which your ROI will pay itself back tenfold.
Below is the big list of the best sales funnel software for 2021.
If you have yet to build your sales funnel, ClickFunnels is the sales funnel software for you. It has over 40 templates to choose from—and 9 conversion-driving drag and drop funnels:
- Lead capture funnels
- Sales page funnels
- Product launch funnels
- Webinar funnels
- Online course funnels
- Membership sites
- Fishbowl funnels—for local market targeting
- Network marketing bridge funnel
- And more!
Each funnel has an automated method of sending relevant emails, ads, and videos to your campaigns and leads. This is an intuitive tool, that helps get your content to the masses—and drive the data-driving surveys and split tests you need. Try your first 14 days for free, then pricing varies depending upon your needs.
If you are searching for a tool that a non-web designer can use to create stunning lead capture pages, look no further than Leadpages. With an intuitive drag and drop interface, you can create everything from thank you pages, upsell pages, launch pages, 404 pages, and more. Choose from over 160 SEO-optimized templates. Add text, countdown clock, or video to personalize your lead page.
- For maximum efficiency, integrate with your current email lists, CRM, webinar platform, marketing and sales software, and over 40+ platforms.
- At-a-glance analytics and reports allow you to test and gauge the success of individual landing pages and/or all pages at once.
- Offline SMS opt-in and one-click signup links.
If you already have lead and sales pages in place, then you might be in the market for a versatile heatmapping software. Heatmapping is one type of sales funnel software, that provides out-of-the-box analytics for things such as where a lead positions their mouse on the page, what part of the page they spend the most time on, where they go before they convert, and where they go before you lose the sale. Aside from heatmapping, HotJar provides you with:
- Screen recordings
- Conversion funnel analysis
- Form drop off analysis
- Feedback polls
Use these advanced analytics and tools to truly optimize your sales funnel. Plans start as low as $89 per month.
If you are in the market for a full CRM software, TraceMyLead is a worthy contender. They pride themselves as a “no lead lost” software solution, which allows you to do everything from:
- Manage leads
- Schedule appointments
- Automate marketing
- Manage field projects
- Track, manage, and optimize sales and upsells
- Improve customer service
- And more!
Try their highest value ($450) plan for 30 days for free, at which point you can transition to one of their many plans starting as low as $50 per month.
LeadBoxer is one of the best sales funnel software options for B2B marketing. This all-in-one tool:
- Identifies, tracks, and scores companies/leads
- Gathers unique sales-building and upsell conversion insights
- Makes sure that no contract or renewals fall through the cracks
- Improves customer experience from within all areas of the sales funnel—pre-and post-sale
- Creates targeted campaigns, campaign validation, audience segmentation
- Creates smart lead lists
- And more!
Plans start as low as $25 a month, and custom-tailored plans are available for major enterprises.
ActiveCampaign is the perfect way to automate emails, text message marketing, newsletters, and direct marketing—but it does so much more. This flexible software provides you with the ability to create conversion-driving opt-in forms, and leverages the data collected to qualify the leads you capture. It’s perfect for small and mid-size businesses who aren’t yet in need of full CRM or sales software.
Manage multiple text and email campaigns for the multiple segments of your target audience with this one tool, which has plans starting as low as $17 per month.
Who Is Sales Funnel Software For?
Sales funnel software should be leveraged to automate and optimize marketing for businesses at every stage of the game. Startups must start building their marketing lists, local businesses must keep their business on top, and major enterprises must keep sales pouring in by way of email, text, and other forms of online and cross-channel marketing.
It's never too soon, and it's never too late—but it is always an effective method of growing your business.
Not only do you have several sales funnel software programs to choose from, but a diverse range of options at your disposal. Never underestimate the power of the internet and technology to increase engagement, drive new leads, and automate marketing.
In fact, most small and mid-sized businesses spend more on their automated online marketing than on their offline marketing.
If you're looking for the best way to grow your business or expand your customer base, then sales funnel software will help you achieve that goal.