Content marketing describes how you present your products and ideas to your audience. There are a lot of different content marketing practices that internet marketers use, but some are definitely more effective than others in 2017. In today’s world, you must be laser focused on the value you provide to your customer. When you solve someone’s problem, you create a customer for life. Listed below are some of best strategies you should incorporate into your content marketing in 2017 and beyond.
In today’s world, you must be laser focused on the value you provide to your customer.
Identify the Perfect Client for You
One of the best content marketing practices you can use is to keep in mind what your perfect client is. When you know your client, you know how to market them. You will need to know which customers are going to make you the most money, and which won’t be too profitable. Ask yourself: who am I marketing to, and what problem am I solving for them?
Ask yourself: who am I marketing to, and what problem am I solving for them?
Focus on the Visual
These days it is clearly important for content marketers to focus on video content due to its overwhelming popularity. It is no secret that most people tend to respond better to visual stimuli more so than just written words, but it’s also important to offer quality video content. Spammy, low-quality content will no longer cut it. Video should make up an important part of your content marketing strategy because otherwise, you will definitely be missing out.
Video should make up an important part of your content marketing strategy
Social media in general is an incredibly crucial part of any halfway decent content marketing strategy, but it is important that you focus on Snapchat in particular. There is absolutely no doubt that this chat/video/picture sharing app is here to stay, so it’s time to get onboard if you aren’t already utilizing it to your advantage. With millions upon millions of active users all over the world, there is huge untapped potential for those who haven’t implemented this app into their marketing program yet. In fact, Snapchat has surpassed Facebook in total video views, so you can see the giant that it’s becoming.
The point with native advertising is to present your content in a helpful and informative way without disrupting the user’s experience Most of the time, native advertising is not used to shill a specific product or service. Instead, the goal is to get great content in front of your intended audience’s eyes. This is a form of paid advertising, but your content will be highly targeted, and ideally positioned amongst ‘native’ content. For those still building an audience and a following, native advertising is a great way to grow.
Video should make up an important part of your content marketing program
When it comes to sales and the growth of a brand, a successful influencer marketing campaign can have an incredible ROI. It’s an old strategy – with a new name, and a few twists, as well. At its core, influencer marketing is simply finding people – with influence! – to promote a service or brand. In the past, these influencers have mainly been celebrities and athletes. But the rise of social media has changed the game. More and more ‘average joes’ have become social media influencers in their own right, by gaining thousands or tens of thousands of followers and fans. These are the people who post the freshest, most engaging content on a regular basis. Influencers often build very loyal followings. Pair the right brand with the right influencer, and huge growth is possible.
At its core, influencer marketing is simply finding people – with influence! – to promote a service or brand.
Do you want to be a truly successful content marketer in 2017? There are a lot of people out there who are all trying to do the same thing more or less, but not all of them are going to make it.
By implementing these practices into your content marketing program, you can increase your chances of success. Let us know what you think in the comments below!