Most small businesses rely on their websites to get leads and conversions. Not only does your website have to be amazing, it should be nowhere near to committing these common mistakes that small business websites fall victim to. These mistakes are often so simple and overlooked, even you would smack... read more →
Apr
23
Apr
16
A successful business is not just about selling and making profit. It’s also about connecting with your customers. More often than not, people look for the human side of businesses and brands. They need to know they’re not dealing with cold, heartless machines. Thanks to technology and social media, there... read more →
Apr
09
Now that you know what to do to have a successful web design strategy, it’s time to consider creating trust through your website design. Gaining the trust of your audience is crucial because it is this trust that would keep them coming back to your website and make them do... read more →
Apr
02
The most effective and appealing websites are successful not because of their looks alone. There are many websites out there that put out all the trimmings to make the site stand out but lack in producing results when performing specific functions. Without smart planning and implementation, even the latest trends... read more →
Mar
25
The advantages of using location-based mobile marketing tools to promote your business Years from now, consumers are still going to depend on their mobile devices as a resource for almost anything humanity can think of. This social, mobile, digitized world we live in is continuing to change the way people... read more →
Mar
19
Why it makes sense to join the ‘pay-to-play’ club (even if you don’t want to) Paid advertising wasn’t always in the list for any business’ marketing strategy. But in 2013, majority of social media platforms stormed into paid advertising to get more exposure online. As a result, the digital social... read more →
Mar
13
Which is a better marketing strategy for your business, SEO or PPC? It’s a question that’s still relevant today, and more so due to evolving trends in digital marketing. Right off the bat, one thing is for sure. Both SEO and PPC can be potentially big money-makers for businesses especially... read more →
Mar
11
Mobile as the hub of connectivity and what it means for your business Steve Jobs boldly predicted that the future of technology lies in portable computing devices like tablets and smartphones. “Mobile is the new desktop” is the new mantra. There is little denying this evidence. According to a 2012... read more →
Mar
05
How to drive awareness for your brand and put yourself ahead of your competitors “Content is King” was the driving force of marketing in 2013 and continues to be the trend in 2014. Over ninety-five percent of organizations rely on content including articles, blogs, or e-newsletters as part of their... read more →
Feb
25
It’s “survival of the fittest” or bust Content marketing has changed a lot in the last few years. Like a toddler learning how to balance and walk for the first time, content marketing is still finding its balance—what works and what doesn’t. It has to keep up with many elements... read more →
Feb
14
Why your business should go beyond merely selling Selling, selling, selling isn’t always the end all be all of any business. Your aggressive tactics of self-promotion yesterday might not work today and tomorrow. And let’s face it, blatant self-promotion can be a major turn off for some people. Consumers are... read more →