Facebook marketing is an excellent way for realtors to promote their business, but you need to be strategic. Avoid the temptation to just post listings, or information about your firm—and post content designed to engage your followers. Here are 7 tips to help you get started in the right direction.
Post Your Video Tours Too
It goes without saying that you should add multiple photos to each home you post, but don’t forget that you can also feature your video walkthroughs too. You can even post short video clips just for FB. Maybe a walk-through of the neighborhood while you’re at it.
Share Local News And Events
Part of your job is to keep your finger on the pulse of community and neighborhood news and events. Take photos, videos, share highlights, schedules, and more. Also, consider posting both before and after-event photos and videos. Fun facts about your city are also an excellent way of increasing engagement.
What Your Clients Really Want To Know
Avoid the temptation to just post about your listings, but also the meaningful information your clients are searching for. This includes neighborhood statistics, school rankings, ease of transportation, and more. This information is an excellent opt-in free gift for your landing pages. These posts can drive a lot of comments, just make sure you respond to each and every one.
Tips For Buyers And Sellers
Buying a home or selling a home is a major life decision. Even if it’s not the first home, someone is buying or selling—there are lots of questions along the way. Share articles from industry sites, blogs from your website, infographics, and other tips that are helpful for buyers and sellers.
Candid shots of your open houses, for sale signs, excited home owners signing on the dotted line, and fun things you see in your area. Don’t forget to tag others in these shots, as it is an excellent way to drive likes, comments—and most importantly shares.
Leverage Your Tabs
You don’t just want to post information about your business on Facebook, but you must also leverage your customizable tabs. You could create tabs for each city you serve, type of home you sell, or just your featured homes. Utilize the 80/20 rule when creating your posts, or commit to one listing each day, and one less business-focused post.
Invest In Paid Advertising
Facebook allows you to create campaigns for a variety of business goals. The 3 main categories are Awareness, Consideration, and Conversions. Once you determine your goal, then you must hyper-target your ads by both your location—and your in-depth demographics. If you don’t have a lot of followers yet, begin with Awareness campaigns. When a campaign is successful, run a look alike campaign.
These Facebook marketing tips for realtors are an excellent means of driving rapid engagement.