Why it makes sense to join the ‘pay-to-play’ club (even if you don’t want to) Paid advertising wasn’t always in the list for any business’ marketing strategy. But in 2013,... read more →
Which is a better marketing strategy for your business, SEO or PPC? It’s a question that’s still relevant today, and more so due to evolving trends in digital marketing. Right... read more →
Why your business should go beyond merely selling Selling, selling, selling isn’t always the end all be all of any business. Your aggressive tactics of self-promotion yesterday might not work... read more →
The former marketing era of pushy, compulsive selling is long gone today. It has come to be replaced by Inbound Marketing that works on the thumb rule that a well-informed,... read more →
The logo is among the most important concerns that business owners need to deal with. First off, there is the issue of how it should look like and what should... read more →
A press release is the best way of distributing significant updates and information about your company worldwide. It is an easy way of telling your prospective customers about the upcoming... read more →
The term “disruptive” has a somewhat negative connotation to it, which is probably why disruptive marketing strategies have largely remained untapped by small and medium scale businesses. However, companies today... read more →
So you started your own business? One of the first steps that you will undertake is a brand new Website for your company or project. I hear it time and... read more →
Despite the availability of numerous template based readymade website layouts and design, custom website design still holds its steady place. The benefits of opting for a custom built website are... read more →
Inbound marketing is fast catching up in the industry. For business owners, the most attractive aspect about inbound marketing is that it offers a very high Return on Investment (ROI).... read more →
A Website is perhaps the most public part of a business. Whether you are a singer, an artist, a brand or a new business owner looking to make it big,... read more →
