Have you ever wondered which of your competitors are marketing their product or service using Facebook ads? Or have you ever wished you could spy on their Facebook ads? The good news is, there are a variety of ways you can do just that! Spy On Competitors Facebook Ads Right... read more →
Aug
16
Aug
10
Every business owner understands that they need to have a website for their business, but you are not alone if you aren’t sure how to determine the quality and effectiveness of your website. You might love the way your website looks, but since your job is to specialize in your... read more →
Aug
09
Adding a simple sales chatbot to your website, proprietary app, or social media page provides your customers with the 24/7 and on-the-go customer support needed to ask the questions standing in the way of their purchasing decision. Chatbots are a cost-effective alternative to live customer service agents, making them a... read more →
Aug
02
Your business may not be a household name yet, but you can leverage a few tips from household names for building your brand on Instagram. The product or service you offer will determine the best ways to leverage Instagram. Below are just a few things you can learn from successful... read more →
Jul
26
While tools like Google Analytics or a WP plugin are an excellent way to gather analytics regarding the traffic to each page on your website, such as: how a visitor found their way to your site, and how long they stayed—wouldn’t it be great to see where on the page... read more →
Jul
19
What's a Sales Funnel? A sales funnel is one of the key ways businesses turn potential customers into real customers. There are several steps in a sales funnel that start from the top and funnel down into a sale. For example, let's take a look at a brick-and-mortar clothing business.... read more →
Jul
12
It’s important to remember that not every social media platform works in the same manner. In fact, not every social media platform is the right fit for every business. For example, LinkedIn is ideal for B2B and Instagram is perfect for B2C. So how does Instagram work for business? There... read more →
Jul
05
Even startups and small business owners require a marketing funnel. If this term is new to you, it is a method of capturing qualified leads, and keeping them engaged. Below is an overview of the perfect funnel, and fast and easy ways to create a marketing funnel for your small... read more →
Jun
28
Facebook advertising is an effective method of engaging with a highly targeted audience base. However, there are many decisions you must make beyond what location and demographics to target. The most pressing of these decisions is whether you should invest in Facebook video ads or a Facebook image ads. Quality... read more →
Jun
21
Landing pages are an excellent addition to your online marketing funnel. They can be used for cross-channel marketing, and even integrated with your offline marketing campaigns. While your lead page can be an effective method of conversions, your landing page copy and content can make or break your rate of... read more →
Jun
14
Over the years your business builds a lengthy list of contacts. These contacts include current or former customers, subscribers, and other qualified leads. Since there is already some sort of history or connection, this group is 10 times more likely to convert. By retargeting this group on Facebook, you can... read more →