Contrary to popular belief, you cannot simply create a “good video” on YouTube and expect it to go viral. Although we often hear stories of excellent videos “going viral”, this is often down to pure chance and luck rather than anything else. There’s a huge number of excellent videos on... read more →
Jul
30
Jul
11
If you’re wondering “what are local business citations?”, you’re not alone. As the popularity of local SEO grows and more and more local businesses fight for prestigious Google rankings, business owners need to be aware of what local business citations are and how they can help them. Location-based mobile searches... read more →
Jul
04
As the summer of 2018 begins to finally creep in, you need to remain aware of the latest trends in content marketing – an area of marketing which is often subject to changes as the internet adapts to new market demands and conditions, as well as increasingly short attention spans!... read more →
Jun
27
A cache plugin is the easiest way to speed up your WordPress site. Put simply, cache creates a version of your site’s pages which are web-ready, meaning that your site can perform much better and load much more quickly as a result. As well as speeding up your WordPress site,... read more →
Jun
20
When mapping out your marketing budget, you must break it into two primary categories: internet marketing and traditional marketing. Many small business owners are accustomed to investing most of their marketing budget on local traditional marketing and a small fraction of their budget to online and mobile. Is this the... read more →
Jun
13
It’s exciting seeing the careful crafted ad for your business in glossy print in a local or nationwide magazine. It’s even more exciting when the calls and emails start rolling in. While seemingly not as exciting, investing in Facebook ads is a better marketing strategy? Here’s a closer look at... read more →
Jun
06
The Funnel Hacker Cookbook is a great book to add to your collection if you’re looking to expand your marketing knowledge further than ever before. The book, written by Russell Brunson, is an informative book about marketing funnels and how to use them effectively. Written a la a cookbook (hence... read more →
Jun
04
Are you a small business owner who isn’t sure why you should hire a digital marketing agency? Do you feel like it makes more sense to have someone in-house do all your online, mobile and social media marketing? Have you scoured the internet and trained yourself how to do your... read more →
May
23
Are you looking for a way to boosts sales to your Shopify store? Of course, you are! Shopify suggests adding videos to your products, along with your photographs—but video editing might not be in your wheelhouse. Not to worry as there is a quick video maker that provides you with... read more →
May
16
Awareness and Interest are the top two spots on 4-part marketing funnels, followed by Decision and Action. When marketing a product or service online you must first drive traffic into your funnel, but the top of the funnel marketing must be strategic. Instead of just sending traffic to a website... read more →