May
09
You don’t have to have a large Instagram or social media marketing budget to build your following, increase engagement, and drive traffic and conversions. However, you must have a solid strategy in place. Below are the 5 best ways to market on Instagram. Switch To A Business Profile Your Instagram...
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May
02
You’ve got a website, but your traffic is not growing. You’re on social media, but don’t have much in terms of followers or engagement. You’ve invested in some paid advertising, but your CPA is too high. You’ve posted a few blogs but aren’t sure if they’re working. These are all...
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Apr
25
As you research strategies for marketing your products or services online, you will quickly realize the need for sales funnels. A sales funnel is a process in which you drive targeted traffic to a series of landing pages and then cycle through the stages of Awareness, Interest, Decision, and Action....
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Mar
28
Chat bots are still a fairly new technology and we are just at the tip of the iceberg in terms of how they can be utilized. Some of the best chat bots can be used to schedule appointments and meetings, along with displaying many more features. Calendar-Synced Chat Bots At...
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Mar
21
Landing pages are the creatively designed pages that you direct leads to when they click on your PPC ad or another promotional link. Sometimes this is a page on your website which is only accessible via your promotional link, while sometimes lead pages are stand-alone pages. Whichever you prefer, there...
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Mar
14
Contrary to popular belief, everything related to website SEO is measurable—you just need to have the right tools to determine where you need to improve. One tool many professional and DIY online markers use for search engine optimization analysis is SEMrush. It is considered by many as the most powerful...
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Feb
26
There is no shortage of SEO software tools to choose from. Some are basic keywords tools, while others perform advanced SEO audits, functions and reports. One of the most noteworthy keyword research and SEO analytic tools is SEMrush. It’s a long-running contender, but how does it hold up with the...
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Feb
07
It doesn’t matter what kind of industry you are in, your Facebook and social media posts won’t get you anywhere if they are too sales heavy. As a restaurant owner, you must leverage Facebook marketing for restaurants to create mouthwatering imagery that gets new patrons through the door. Here are...
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Jan
31
You want to get the highest return on your investment when placing online ads for your law firm. However, there are a few common mistakes that many firms make when posting Google ads for lawyers. Here’s how to avoid the top 5 mistakes. Mistake #1 Keyword Selection Keywords must be...
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Jan
24
Whether you are learning how to do DIY online marketing, or you are a business owner who simply wants to comprehend how to read your website analytics, or to understand what the heck it is your online marketing team is talking about—then there are a few terms you need to...
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Jan
19
According to research conducted by the IT and digital masterminds at Cisco.com, by 2019 videos will account for 80% of all global internet traffic. Videos are simply more convenient to view than reading text related to the same topic, and they visualize the message you intend to send. When it...
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